Happy Customers

By: Arrows Podcast Network
  • Summary

  • Happy Customers is about why making customer successful - and ultimately happy customers is more important than ever before. Over the course of this series we’re going to explore what people inside some of the world's top companies are really doing everyday to go beyond the metrics and numbers on the balance sheet, collaborate across their entire organization, and truly invest in making their customers successful.
    2022 Arrows
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Episodes
  • Bridging the Gap from Education to Customer Success with Jeffrey See
    Feb 28 2022

    Just how transferable are skills and experiences in other disciplines to customer success?

    One profession that seems to be at the forefront of the movement to CS is professional educators. And for good reason, there are lots of parallels between teaching and education and making customers successful, so much so that at times it's hard to tell them apart.

    Today’s guest is Jeffrey See, Assistant Principle for the DC Everest Area school district. In this episode you’ll hear how he:

    • Compares the role of educators and CSM's
    • Creates strategic outcome driven action plans
    • Leverages data to prioritize action and make decisions
    • Uses customer discovery methods to get buy-in for project budgets
    • Puts the ultimate success of students above internal measures and tactics

    Enjoyed this episode? Connect with Jeffrey on LinkedIn and let him know, or subscribe for future episodes of Happy Customers.


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    36 mins
  • Onboarding Operations: Value Paths with Samuel Hulick
    Feb 23 2022

    So many companies fall in love with their product and focus their time on making them as high quality as possible, but the improvement that is actually most impactful for the business is being the best at guiding customers through a process that results in the outcomes they want.


    Building repeatable paths to value that enables customers to succeed is the best way to reduce churn, increase retention and ensure ever expanding customer accounts.


    Today’s guest is Samuel Hulick, creator of UserOnboard and founder of Value Paths. In this episode you’ll hear how he:

    • Defines a value path
    • Discovers the outcomes customers are seeking
    • Thinks about the function of products and services
    • Thinks about onboarding measurement and experimentation
    • Encourages companies to think about products as stepping stones

    Enjoyed this episode? Connect with Samuel on Twitter and let him know, or subscribe for future episodes of Happy Customers.

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    38 mins
  • Experience Automation vs Humans in the Loop with Con Cirillo
    Feb 15 2022

    What makes for a great customer experience? And how can you be intentional about making every touchpoint amazing when there is so much happening and so many fires to tend to at a growing startup?

    Should you try to automate everything and create "scalable" self-serve experiences? Or is a more human-led approach to making customers successful more effective?

    Today’s guest is Con Cirillo, Head of Customer Experience at Carro. In this episode you’ll hear how he:

    • Defines metrics to align the business on CX
    • Ensures everyone hears the Voice of the Customer
    • Strategically puts humans in the loop for high-risk actions
    • Applies learnings from scale at HubSpot to startup life at Carro
    • Prioritizes his time on the highest impact experience challenges

    Enjoyed this episode? Connect with Con on LinkedIn and let him know, or subscribe for future episodes of Happy Customers.


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    40 mins

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