In this episode, David talks with CPA turned stylist Francesca Zampaglione about becoming your own confidence creator, the power of your thoughts, the intersection of image and brand, and more. 3 Favorite Points 1. A mental barrier we create: Imposter Syndrome Unintentional, but we can intentionally remove the stigma we create within ourselves Imposter syndrome does not have to be in your mind but can be a dark cloud behind you You’re not alone - ask for help Harvard Business Review loosely defines this as doubting your abilities and feeling like a fraud. Example: “who am I to deserve this” Highly successful people with imposter syndrome cannot correlate why they have been so successful. They create a fake imaginary mental barrier and question if they are deserving of their found success. 2. The Power Pose Body language and nonverbal signals that we send. It only takes two minutes to shift our mindset from powerlessness to power with the wonder woman pose. Powerful posture creates a positive mindset- backed by science. 3. Three Phases of building a strong personal brand Self-discovery: defining and understanding your personal brand Identify your core values Identify your style and standards Peer assessment survey to see how others perceive you These are all a part of the foundation you need to build your brand Self-determination: mapping out the pathway to your personal brand What perception of you do you want to create - intentionally Learn to tell your story in a way that impacts others “If you’re not setting goals and dreams and mapping how to get there, you will not get there.” Self-awareness- deploying your brand, working on yourself, and how you can be more effective Stay intentional Creating relationships- the foundation of your future “Your net worth is your network.” Define your success daily - what did you accomplish that day