• Growth Machines: Combining Product-Led Growth and Sales

  • By: Vincent Jong
  • Podcast

Growth Machines: Combining Product-Led Growth and Sales

By: Vincent Jong
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  • Summary

  • Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

    www.growthmachines.com
    Vincent Jong
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Economics Marketing
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Episodes
  • Driving Growth and Go-To-Market Efficiency with PLG | Jesse Ervin, Nylas

    Driving Growth and Go-To-Market Efficiency with PLG | Jesse Ervin, Nylas
    Sep 12 2024
    In this episode of the Growth Machines Podcast, host Vincent Jong speaks with Jesse Ervin, CRO at Nylas, about the company's journey from a sales-led approach to a hybrid product-led sales model over the past two years. Jesse introduces Nylas and describes how the migration from traditional sales to a product-led growth strategy has impacted the company's sales, customer acquisition, and internal processes. They discuss challenges faced, surprising insights, customer behavior monito...
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    22 mins
  • Adding Sales to a Scaling Product-Led Business | Kristen Habacht, Typeform

    Adding Sales to a Scaling Product-Led Business | Kristen Habacht, Typeform
    Aug 29 2024
    In this episode of the Growth Machines podcast, host Vincent Jong speaks with Kristen Habacht, Chief Revenue Officer at Typeform, about integrating sales into a product-led growth framework as a company scales. Kristen discusses the evolution of Typeform from a PLG pioneer to incorporating sales without creating artificial barriers for customers. She highlights the importance of customer success, segmentation strategies, and the role of tech partnerships. The conversation also delve...
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    20 mins
  • Learnings From a 2-Year Journey Towards Product-Led Growth | Sindre Haaland, SalesScreen

    Learnings From a 2-Year Journey Towards Product-Led Growth | Sindre Haaland, SalesScreen
    Aug 15 2024
    In this episode of the Growth Machines podcast, host Vincent Jong speaks with Sindre Haaland, CEO of SalesScreen, about the company’s nearly two-year journey to launch a Product-Led Growth offering. Sindre discusses SalesScreen history, their sales gamification platform, and the challenges and strategies involved in shifting from a sales-led to a product-led approach. Key topics include the importance of internal alignment, the role of different team members in driving the project, ...
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    19 mins

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