Please allow me to introduce myself: I’m Bo Kauffmann, a residential real estate agent with Remax Performance Realty in Winnipeg.

As a realtor, I’m actually a self-employed business man, responsible for generating my own leads, customers, clients and business.

In that regard, I’m exactly the same as every small business owner in the world. Whether you’re a florist, running a store front shop, or a plumber, roofer, travel agent or life insurance sales rep.

Even commission based car sales reps have a choice to make: spend your time in the showroom waiting for customers to walk in, or use some of the tips I will share in this podcast to promote yourselves and become responsible for your own financial security.

So although I am a real estate agent, this podcast is aimed at ANY small business person, and in fact some of the techniques I will share will be even more powerful when employed by someone OTHER than a realtor.

Over the past 15 years, I’ve learned that my business depends on several different streams of revenue. Like the proverbial 3-legged stool, my customers come via 3 main sources.

In no particular order, there is digital marketing which includes blogging, podcasting, you-tubing and all sorts of social media exposure and marketing.

The end goal is to be found online, by potential customers, and get them to take that step to contact you and buy from you.

The 2nd stream comes via organized networking. Collaborating with other businesses to help each other grow. To that end, I’ve been a member of a local chapter of BNI (Business Network International). With over 8,000 chapters around the world, there is sure to be one in your city, or nearby. But even if you don’t belong to a BNI chapter, I will share some tips and advice to help you get the most out of organized networking,

The third source is referrals from past customers, clients, friends and family. Real estate agents have known for decades that past customers are a great source of future business.

I believe every business can benefit from this, and a lot of businesses are not making use of some very simple techniques that I will share.

That’s what I meant earlier when I said that some of these techniques are even more powerful when employed by someone other than a realtor.

Imagine if you’re a roofer who sends ‘thank you’ cards, or anniversary cards to your past customers. Or a furnace company, a house painter or plumber? Imagine how you will set yourself apart from your competition by doing some very simple things which have been employed by real estate agents for years.

Each episode will tackle one of these stream: digital marketing, organized networking or referral marketing.

Some episodes will include phone interviews with other marketing experts, while others will be just me, sharing stuff I’ve learned.

Why am I investing this time and effort? For one, I simply like to share some of my hard-earned experience and help others grow in their business.

And if you’re a WINNIPEG business, Im hoping you’ll return the favor and send some real estate referrals and business my way.

That’s it….. thank you for listening, and I hope you enjoy the ‘cast. Your feedback is greatly appreciated, please leave comments wherever you can, or show me some love by subscribing or following me.

If you think you can benefit from this podcast, please take a moment to hit the subscribe button so that you’ll be notified of the next episode.

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