Episodes

  • 232. Legalities of Running a Business Online with Keren de Zwart
    Mar 13 2025

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    In this episode of Ginger Biz, we dive into the essential legal aspects of running an online business with Keren, the founder of Not Your Father’s Lawyer. With 15 years of experience in corporate transactions, Keren has worked with businesses of all sizes, from side hustlers to companies going public. Now, she focuses on helping small business owners stay legally protected through her flat-fee law firm and custom contract templates.

    Keren shares why it’s crucial for online entrepreneurs to have terms and conditions on their websites and explains the dangers of simply copying and pasting someone else’s terms. We also touch on the importance of contracts and how they can safeguard your business from legal issues down the road.


    In this episode, you’ll learn:

    • The importance of having clear terms and conditions on your website
    • Why copying legal documents from other businesses could land you in trouble
    • Key things to consider when drafting contracts for your online business
    • How flat-fee legal services are transforming how entrepreneurs approach legal matters

    Whether you’re just starting out or have an established online business, Keren’s insights will help you get your legal house in order.


    Resources Mentioned:

    • Learn more about Keren’s services at Not Your Father’s Lawyer
    • Explore legal contract templates designed for small businesses



    You can find Keren here:


    Website: https://notyourfatherslawyer.com/

    Facebook: https://www.facebook.com/notyourfatherslawyer

    Instagram: @notyourfatherslawyer

    Email: hello@nyfl.law


    ______________________________


    You can find me here:


    Instagram: @gingerbiz

    Website: https://www.katymurrayphotography.com/

    Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusiness

    X: https://twitter.com/GingerBizKM

    LinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

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    44 mins
  • 231. The Leadership Lesson I Didn’t Expect: How Empathy Can Change Everything
    Mar 11 2025

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    When we think about leadership, we often focus on strategy, decisiveness, and authority. But what if one of the most powerful leadership tools wasn’t about making tough calls but about empathy? In today’s episode, I’m sharing how embracing empathy has completely transformed how I lead in business, relationships, and life. From stronger client connections to more effective leadership, these lessons have shaped the way I approach success and they might just change the way you lead, too.


    What You’ll Learn:


    • Why leadership is about people, not just processes.
    • How leading with empathy creates stronger client relationships and loyalty.
    • Why empathy is a leadership strength, not a weakness.
    • The ripple effect of empathy in team culture and business success.
    • Actionable ways to integrate empathy into your leadership style.


    Key Takeaways:


    • Leadership is about understanding, not just authority – When people feel seen and valued, they perform at their best.
    • Empathy builds stronger client relationships – Listening first and responding second creates trust and loyalty.
    • Leading with empathy is a strength – It fosters respect, improves communication, and makes hard conversations easier.
    • Empathy creates a ripple effect – A culture of understanding boosts morale, teamwork, and overall success.
    • People remember how you make them feel – The most impactful leaders are those who care.


    Call to Action:
    Think about how you can incorporate empathy into your leadership style. Start by truly listening, responding with understanding, and prioritizing relationships over rigid processes. If this episode resonated with you, share it on Instagram and tag us we’d love to hear how you’re applying empathy in your business and life! Don’t forget to subscribe for more leadership insights.


    Listen on: Apple Podcasts, Spotify, and more.


    ______________________________


    You can find me here:


    Instagram: @gingerbiz

    Website: https://www.katymurrayphotography.com/

    Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusiness

    X: https://twitter.com/GingerBizKM

    LinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

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    10 mins
  • 230. The Power of Community: How Connection & Collaboration Fuel Business Success with Baily Hancock
    Mar 6 2025

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    In this episode we sit down with Baily Hancock to explore the transformative power of community, connection, and collaboration in business. Baily, a seasoned community strategist and entrepreneur, shares her expert insights on how building meaningful relationships can drive business growth, create new opportunities, and provide support. Whether you’re an entrepreneur, freelancer, or leader, this conversation will inspire you to rethink networking and embrace a more intentional approach to fostering authentic connections!


    Key Takeaways:

    • Business success isn’t just about what you know; it’s about who you surround yourself with. Learn how to intentionally curate a network that supports your goals.
    • The best opportunities often come from genuine relationships. Discover simple ways to nurture deeper, more meaningful connections in your industry.
    • Business owners often fear asking for help. Baily shares why collaboration is essential and how to confidently seek support while also giving value.
    • You’re already surrounded by potential connections. Bailey reveals how everyday interactions, like school pickup, local events, or even casual conversations, can lead to unexpected business growth.
    • Learn practical strategies to clearly communicate what you do, why it matters, and how others can help, making it effortless for your network to send opportunities your way.


    Final Thoughts:

    Community and collaboration are not just extras in business, they are the foundation of long-term success. When you surround yourself with the right people, opportunities, support, and growth naturally follow. Whether you’re just starting or looking to deepen your professional relationships, this episode will inspire you to embrace the power of connection and collaboration in new ways.


    Listen to Baily’s podcast, Seeking the Overlap, here:

    • Listen on Spotify here
    • Listen on Apple Podcasts here



    You can find Baily here:


    Website: https://bailyhancock.com/

    LinkedIn: https://www.linkedin.com/in/bailyhancock

    Instagram: @bailyhancock


    ______________________________


    You can find me here:


    Instagram: @gingerbiz

    Website: https://www.katymurrayphotography.com/

    Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusiness

    X: https://twitter.com/GingerBizKM

    LinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/


    Some of the links in these show notes are affiliate links, which means that if you click on one of the product links and make a purchase, we may receive a small commission at no additional cost to you. This helps support the podcast. We only recommend products or services we believe will add value to our listeners. Thank you for your support!



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    39 mins
  • 229. How a Fitness Challenge is Changing My Mindset on Leadership and Success
    Mar 4 2025

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    At the start of the year, I had no idea how much a workplace fitness challenge would reshape the way I think about leadership, success, and personal growth. What started as a fun office competition quickly turned into a transformative experience, testing my discipline, adaptability, and ability to push past my perceived limits. In today’s episode, I’m sharing how this fitness journey has reinforced valuable lessons in leadership, consistency, and teamwork, and how you can apply them to your own business and life.

    What You’ll Learn:

    • Why adaptability is crucial in both fitness and leadership.
    • How consistency beats perfection every time.
    • The importance of pushing past self-imposed limitations.
    • How celebrating small wins builds long-term success.
    • The role of teamwork and accountability in achieving big goals.


    Key Takeaways:


    • Adaptability is key – When plans change, pivot without losing momentum.
    • Consistency trumps perfection – Progress happens through daily effort, not occasional bursts of motivation.
    • Push past your limits – Growth comes from stepping outside your comfort zone.
    • Celebrate small wins – Every milestone, no matter how small, contributes to long-term success.
    • Teamwork and accountability matter – Surrounding yourself with motivated people fuels progress.


    Call to Action:


    Think about an area of your life where you can apply these lessons. Whether in business, leadership, or personal growth, challenge yourself to show up consistently, push past discomfort, and celebrate your progress along the way. If this episode resonated with you, share it with a friend and don’t forget to subscribe for more insights on leadership and success!


    Listen on: Apple Podcasts, Spotify, and more.


    ______________________________


    You can find me here:


    Instagram: @gingerbiz

    Website: https://www.katymurrayphotography.com/

    Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusiness

    X: https://twitter.com/GingerBizKM

    LinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

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    16 mins
  • 228. How to Make ChatGPT Work for You with Ashleigh Harvey
    Feb 27 2025

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    In this episode, we’re joined by Ashleigh Harvey of The Story Team, a Copyhackers-trained conversion copywriter with experience writing for Microsoft, General Electric, and bold entrepreneurs. Ashleigh shares how to use ChatGPT effectively to create content that feels human and authentic, not robotic.


    Learn how to master prompts, critique outputs, and infuse your unique voice into AI-generated content. Whether you’re an AI newbie or a seasoned pro, this episode will help you save time while creating standout content.


    What You’ll Learn:

    1. Top 6 steps to create human-like ChatGPT content.
    2. The #1 thing you need to know when using AI tools.
    3. What LLMs are not good at and how to fill the gaps.
    4. How to make AI content sound like you.
    5. The importance of prompts for better outputs.


    You can find Ashleigh here:


    Website: https://www.thestoryteam.org/

    Instagram: @thestoryteamldn

    LinkedIn: https://www.linkedin.com/in/ashleigh-harveyldn/


    ______________________________


    You can find me here:


    Instagram: @gingerbiz

    Website: https://www.katymurrayphotography.com/

    Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusiness

    X: https://twitter.com/GingerBizKM

    LinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

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    43 mins
  • 227. The Essential Rules of Business Etiquette Every Entrepreneur Should Master
    Feb 25 2025

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    In today’s fast-paced business world, success isn’t just about what you offer, it’s about how you interact, communicate, and build relationships. Business etiquette is more than a formality; it’s the foundation of trust, respect, and long-term success. In this episode, Katy dives into the key rules of business etiquette that every entrepreneur should master. From respecting people’s time to making impactful introductions, active listening, and showing gratitude, you’ll learn practical, actionable tips to strengthen your professional interactions and elevate your business relationships.


    What You’ll Learn:


    • Why respecting people’s time builds credibility and professionalism.
    • How mastering introductions can create lasting connections.
    • The importance of clear and thoughtful communication.
    • How dressing for the occasion impacts perception and confidence.
    • Why gratitude and boundary-setting are essential for business success.


    Key Takeaways:


    • Being mindful of time and schedules shows respect and builds trust.
    • Strong introductions can set the tone for professional relationships.
    • Clear, professional communication fosters collaboration and avoids misunderstandings.
    • Dressing appropriately boosts confidence and sets a positive impression.
    • Practicing gratitude and respecting boundaries lead to healthier work relationships.


    Call to Action:


    Implement these etiquette principles in your daily interactions and see the difference they make! Share this episode with a fellow entrepreneur, and don’t forget to subscribe for more business insights and strategies.


    Listen on: Apple Podcasts, Spotify, and more.


    ______________________________


    You can find me here:


    Instagram: @gingerbiz

    Website: https://www.katymurrayphotography.com/

    Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusiness

    X: https://twitter.com/GingerBizKM

    LinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

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    16 mins
  • 226. Aligning Your Soul Goals with Business Success: A Blueprint for Soulpreneurs with Deborah C. Smith
    Feb 20 2025

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    In this episode, we welcome Deborah C. Smith, a holistic business coach dedicated to helping soulpreneurs build sustainable, fulfilling businesses. Deborah empowers entrepreneurs to align their soul-purpose with their business goals, combining financial growth with holistic wellness. She’s the host of the Girl Makes Fire podcast and the creator of Mindset to Market™️, a program designed to guide soulpreneurs through the journey of crafting authentic, purpose-driven businesses.


    Deborah shares powerful insights on aligning business offers with what she calls "soul goals." We dive deep into what it means to connect your true passions with your business vision and why feeling safe in sharing your authentic self is essential for long-term success. Deborah discusses how discovering what doesn’t resonate is just as crucial as uncovering what does, allowing you to build a business that truly lights you up.


    Episode Highlights:

    • Soul-Goal Alignment: Discovering how to integrate your true passion into your business offer.
    • Authenticity and Safety: Strategies for feeling secure and authentic in sharing your soul-driven vision with clients.
    • Mindset to Market™️: A peek into Deborah’s online business blueprint for soulpreneurs seeking success.
    • Defining Your Boundaries: Why knowing what doesn’t align with you is as powerful as knowing what does.

    Join us for an inspiring conversation with Deborah C. Smith on creating a digital business that brings your dreams to life!



    Listen to Deborah’s podcast, Mindset to Market, here:

    • Listen on Spotify here
    • Listen on Apple Podcasts here


    FIND HER FREE DAILY ABUNDANCE PLANNER HERE:

    Http://www.deborahcsmith.com/planner


    You can find Deborah here:


    Website: https://www.deborahcsmith.com/

    Instagram: @deborah_smith_coaching

    Threads: https://www.threads.net/@deborah_smith_coaching


    ______________________________


    You can find me here:


    Instagram: @gingerbiz

    Website: https://www.katymurrayphotography.com/

    Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusiness

    X: https://twitter.com/GingerBizKM

    LinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

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    52 mins
  • 225. Developing Executive Presence: How to Command Respect and Influence
    Feb 18 2025

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    Executive presence isn’t about titles, it’s about how you carry yourself, communicate, and inspire confidence in others. Whether you're an entrepreneur, a team leader, or a professional looking to elevate your influence, executive presence is a game-changer. In this episode, Katy breaks down what executive presence really means, why it matters, and actionable steps you can take to refine your leadership skills. From confidence and communication to decision-making and composure, learn how to command respect and build trust in any setting.

    What You’ll Learn:

    • What executive presence is and why it’s crucial for leadership.
    • How to build confidence and carry yourself with authority.
    • The power of clear, concise, and engaging communication.
    • Why emotional intelligence is key to professional relationships.
    • How to stay composed and decisive under pressure.


    Key Takeaways:


    • Confidence, composure, and decisiveness inspire trust and respect.
    • Strong communication skills help you connect and influence others.
    • Emotional intelligence allows you to navigate relationships effectively.
    • Staying calm under pressure can turn challenges into opportunities.
    • How you present yourself, both physically and professionally, matters.


    Call to Action:


    Executive presence is a skill that can be cultivated with practice and intention. What’s one area you’d like to improve? Share your thoughts in the comments or send me a DM on Instagram, I’d love to hear from you!


    Listen on: Apple Podcasts, Spotify, and more.


    ______________________________


    You can find me here:


    Instagram: @gingerbiz

    Website: https://www.katymurrayphotography.com/

    Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusiness

    X: https://twitter.com/GingerBizKM

    LinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

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    22 mins