• Getting the most from your ad agency

  • Nov 6 2024
  • Length: 21 mins
  • Podcast

Getting the most from your ad agency

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  • Summary

  • Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.
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