In this rebroadcast of our February 20, 2025 webinar, John Chang from Marcus & Millichap provides an in-depth analysis of the self-storage industry's economic landscape in 2025. With inflation stabilizing, interest rates remaining high, and occupancy trends shifting, John breaks down key market forces shaping the industry and what operators should be prepared for.

• Topics covered include:
• The impact of economic uncertainty on self-storage
• Pricing strategies, rate wars, and competitive pressures
• Market saturation, construction slowdowns, and regional trends
• How younger tenants are changing length-of-stay patterns
• The growing role of technology and AI in operations and marketing
• Investment insights: Is now a good time to buy, sell, or expand?

If you’re a self-storage owner, investor, or operator looking for expert insights into what’s ahead, this episode is packed with valuable takeaways.

Guests: John Chang, Marcus & Millichap

Hosts: Tommy Nguyen & Melissa Huff

Brought to you by the teams at StoragePug and Lighthouse Storage Solutions

Self-storage isn’t just for life transitions anymore—more and more small business owners, gig workers, and entrepreneurs are using storage units to run and grow their businesses. From Etsy sellers and antique dealers to pharmaceutical reps and lawn care companies, these customers have unique needs and can be some of the longest-staying tenants.

In this episode, we explore how self-storage operators can attract and serve business customers effectively. We discuss marketing strategies beyond the traditional "4Ds," including digital advertising, social media platforms like Pinterest and TikTok, and pricing models that work for business users.

Joining us is Jamie Boros, Business Development Manager at StorSuite, who shares her insights on why business owners are an untapped market for self-storage and how facilities can position themselves as the perfect solution for their storage needs.

Plus, we throw in a few moving and cruising recommendations.

Guest: Jamie Boros from StorSuite

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

Today we dive into figuring out your self storage story- the characters, the plot, and the target audience. It's only after those pieces are in place that an effective story can be told, and your business is no different. But that's only half of the journey. Once you've figured out your story, you have to tell it, and often words just aren't enough.

We discuss several examples of storytelling in our industry and dive into figuring out the "why" of your business. A good story will set you apart from your competition and may bring surprising results.

Plus, we end with a few recommendations, including an unorthodox marketing campaign we hope someone tries.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions