Future of Marketing In Esports

By: MAP Esports Podcast Network
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  • Summary

  • Join host Rebecca Longawa and today's top esports marketing experts as they discuss current marketing trends in addition to how companies can leverage esports sponsorship in their marketing strategy.
    MAP Esports
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Economics Marketing Science Fiction
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Episodes
  • Bringing the Gaming Experience to the Masses

    Bringing the Gaming Experience to the Masses
    Aug 9 2022
    The opportunities seem to be endless when it comes to esports and gaming, however, many of the experiences are still limited to a select few. Enter Martin Byerley, CEO of MountainSideGames, a company that offers comprehensive event and tournament hosting services including a venue, marketing, live broadcasting and video archival, sponsors, and more. You design your event, and they execute it. In this episode of the Future of Marketing in Esports, Rebecca welcomes Martin to discuss how he was fortunate enough to take over this company, and what makes him so passionate about bringing the experiences to others. They also talk about how he’s currently finding opportunities and other events, and what some of his current challenges are in growing the company. They also talk about what’s next for MountainSideGames, and where they’re focusing on next. Learn more about MountainSideGames: Mountainside Gaming: https://www.youtube.com/mountainsidegames https://discord.com/invite/Yvfbnwa https://www.twitch.tv/mountainsidegames Martin’s LinkedIn: https://www.linkedin.com/in/martin-byerley-84527019a/
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    40 mins
  • The Potential Legal Issues Within Esports

    The Potential Legal Issues Within Esports
    Jul 19 2022
    The world of esports can still feel like the Wild West, but as fast as it’s moving things are starting to change for the better. In this episode of The Future of Marketing in Esports, Rebecca is joined by Jake Hicks. Jake is a Lawyer and host of the Law of Esports Podcast where they break down the esports scene and legal issues that stem from this ever-evolving industry. They also talk about some of the biggest holes in the industry, and Jakes's predictions on what he sees changing in the near future. They also discuss the expectations of players when it comes to creating content and being part of the world outside of just their team and gaming. Plus they discuss the differences between traditional sports and esports, and how there can be a lot of great opportunities for overlap. However, these same players need to be aware of the risks.  If you’re interested in connecting with Jake you can find him on Twitter at:  https://mobile.twitter.com/jakehickslaw Or https://twitter.com/TheLawofEsports
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    48 mins
  • How Esports and Gaming Companies Can Stand Out In a Crowded Space

    How Esports and Gaming Companies Can Stand Out In a Crowded Space
    May 24 2022
    Joining us today to talk about digital marketing, the importance of building an online presence, and new generations and their inherited knowledge of the digital space are Jean Marie Richarson and Ronnie Tullis.  Jean Marie is the President and CEO of iFOLIO, and she is a member of the Board of Directors at the Metro Atlanta Chamber. Jean Marie is also a speaker and a marketing solutionist.  Ronnie is the Digital Transformational Manager at iFOLIO, helping brands stand out and cut through the noise of the industry. He is an experienced marketer passionate about building genuine connections and finding opportunities to add value to the community.  In this episode, we delve into iFOLIO's creation, mission, and role in helping the gaming and esports community grow and expand. Jean Marie and Ronnie talked about their positions at the company and the importance of offering clients the proper tools for them to tell their stories.  We also talk about new generations and their access to information, their tendency to educate themselves through the internet, their entrepreneurial tendencies, and the different communities they have access to, thanks to video games. 
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    1 hr and 2 mins

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