In this episode of the FHS Podcast, Jonathan Worsley converses with Eng. Sultan Alshehri, Chief of Investment at Aseer Development Authority, to explore the ambitious plans for developing the Aseer region in Saudi Arabia.

Sultan discusses Aseer’s unique blend of natural beauty and rich cultural heritage, highlighting the region’s strategic goal of becoming a year-round sustainable tourism destination. He shares insights on infrastructure development, including the expansion of Abha Airport, and the importance of public-private partnerships in attracting foreign investment. The conversation also emphasises Aseer’s commitment to preserving its natural environment, with the creation of the Imam Faisal bin Turki Royal Reserve, and how sustainability is at the core of its future growth.

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In this episode of the FHS Podcast, Jonathan Worsley, Chairman & CEO of The Bench, sits down with Duncan O’Rourke, CEO of Accor for the Middle East, Africa & Asia Pacific. Duncan shares insights into his journey in hospitality, the strong post-pandemic performance of Accor, and the growth prospects in key markets like Saudi Arabia, the UAE, and India. He discusses Accor’s strategy of balancing profit, people, and planet, emphasising sustainable initiatives like organic farming and community support. Duncan also highlights Accor’s focus on talent development, the importance of fostering a multicultural workforce, and the critical role of training in retaining staff. The episode wraps up with Duncan’s thoughts on the Future Hospitality Summit (FHS) as an essential platform for industry leaders to connect, share insights, and shape the future of hospitality.

Tune in to hear how Accor is leading the way in responsible hospitality and innovation in the region.

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Join Jonathan Worsley, Chairman & CEO of The Bench, as he sits down with David Keen, CEO & Founder of Quo, to explore the power of experiential branding in hospitality. David shares insights on how Quo brings brand cultures to life, the challenges of overtourism, and the role of technology in shaping the future of branding. Discover how unique brand identities are crafted and the importance of creativity in the evolving world of travel and hospitality.

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