Is B2B marketing missing a huge opportunity by not appealing to people’s sense of humor? 'Funny' could cut through, get you remembered, and greatly influence a buyer’s committee. Is there a risk? Should you trust your agency to know how to pitch the funny? Listen to find out more.

In this episode of Quiet Part Loud, This Machine Content Director Nick Astor asks: does the stereotypically humorless C-suite have a funny bone? And if so, shouldn’t B2B marketing be tickling it? And how?

Listen to this audio adventure featuring contributions from This Machine's senior creative, strategy and editorial teams.

00.00 to 01.50

Setting the scene - do the C-suite actually have a sense of humour?

01.50 to 03.55

What exactly do we mean by funny or humor in B2B marketing?

03.55 to 07.40

Does humor and funny in B2B advertising work? What is the role of humor in B2B marketing?

07.40 to 11.00

The flipside of funny is risk. Is B2B ready to take that risk?

11.00 to 13.30

Can humor bring a rational message into an emotional story?

13.30 to 17.25

Can funny help brands show up? How can we use humor?

17.25 to end

Your takeaways about humor in B2B marketing.

If you're in the C-suite or marketing, tell us if you think humor would work.

Want to know more about This Machine, our work, and our clients? Visit our website at ThisMachine.agency.

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Creators & Guests

• Nick Astor - Host
• Stuart Reid - Editor
• Rebecca Hill - Guest
• Michael Tucker - Guest
• Alex Gronke - Guest