• Fueled by Purpose & Optimism with a Laidback Sensibility ft. Alex & Kerry from the Faherty Brand

  • Apr 28 2022
  • Length: 30 mins
  • Podcast

Fueled by Purpose & Optimism with a Laidback Sensibility ft. Alex & Kerry from the Faherty Brand

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  • Summary

  • This episode is all about a family business that’s looking on the brighter side. A family that has been creating high-quality, sustainably-minded, feel-good clothing, accessories and much more with the commitment to change the status quo through the lessening of environmental harm. Faherty Brand, CEO Alex and CIO Kerry (who are also married with two kids) join Ted & Karen for a very insightful episode that dives deep into running a 1st generation family business. It is quite clear from the beginning that the time and effort Alex and Kerry have put in, ensures that both their business and family thrives. The business was first created by Alex and his twin brother Mike which they knew from a young age would happen. From 17 years of age all the way to their 30’s, they were busy preparing and getting ready for the clothing business. The origin story that Alex shares is quite beautiful and helps you realise why their business has been so successful. Ted inquires about mixing business with family and Kerry touches on how it all tends to exist as one. Alex shares insight on the clothing business and what it takes to be successful in this industry especially as a brand that puts their family name on it. As a business, it’s important to walk the walk and talk the talk and Karen inquires about the business’ Instagram feed that firmly shares the company's core values that revolve around speaking up, being environmentally conscious, sustainability and much more. Kerry shares how the world is shifting with Conscious Capitalism and how important it is to speak up with kindness and love.

    Typical with family businesses, it can be difficult to compartmentalise so Ted dives deep in to understand how Alex & Kerry manage this. Through trial and error, the duo share when it’s okay to talk about family business and how they sustain from being fully enveloped. Kerry and Alex touch on working together as husband and wife and share important tips to make it work. Alex also sheds light on the impact it’s had on his relationship with his mother who is a big part of the family business.

    Ted and Karen dive deeper into family business and relationships. Alex provides 3 important reasons why he and his twin are able to succeed together and Karen wonders if it’s difficult to hire outside of the family. Kerry shares her perspective on having her in-laws as business partners and Karen is able to empathise with Kerry’s feelings. Fantastic insight is shared by Kerry & Alex when Ted asks what needs to happen to ensure 2nd & 3rd generational fighting doesn’t take place within the family when the legacy is passed on. 

    All in all, fantastic guidance is provided in this episode including the importance of being honest, being open and taking pride in all aspects of the business.

    Connect with Karen & Ted: https://www.thefamilybusinesspodcast.com/

    Connect with Alex & Kerry: https://fahertybrand.com/ 
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