In today's episode, I am joined by fertility and IVF dietitian, Laura Ballantyne, to chat about how she took her online business from a side hustle to a full-time dream job using Instagram to grow her client base. Laura is the founder of The Fertility Dietitian - a safe online space for women who are trying to conceive, empowering them with the tools to improve their natural fertility and overcome reproductive issues. Laura’s business story is so inspiring and a testament to what you can achieve when you are armed with the knowledge and tools to grow a profitable business. And the best part? She’s only just getting started!

We chat about:

• The mind-blowing impact that niching down has had on her business (13:00)
• The evolution of Laura’s business from a side hustle to a full-time dream job (15:00)
• How to manage the transition from 1:1 client work to scalable digital products (19:25)
• Laura’s experiences running a virtual business - the highs and lows (21:40)
• How to avoid loneliness and maintain productivity as a virtual business owner (24:00)
• Laura’s experiences developing and launching online courses (25:05)
• How Instagram has helped Laura grow her client base and drive profit into her business (28:30)
• The results Gramtini has helped Laura achieve on Instagram (31:50)
• How to fit Instagram marketing into a busy work schedule (32:20)
• The role that Instagram plays in Laura’s digital marketing strategy (33:30)
• Advice for practitioners who want to start a virtual practice (36:20)

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