• From Sock Puppet to Flop: The story of Pets.com

  • Oct 8 2020
  • Length: 39 mins
  • Podcast

From Sock Puppet to Flop: The story of Pets.com

Listen for free

View show details

  • Summary

  • What many of us remember of the dot-com era of the late 90s and 2000 were the ads, the hype. We saw a DIY sock puppet voiced by actor Michael Ian Black become the mascot for Pets.com and a pop culture celebrity in its own right. But even as the sock puppet found itself at the Oscars and the Macy's Thanksgiving Day parade, the company couldn't reach the same level of success. Why was marketing considered so critical to the success of Pets.com and other dot-com companies, and why didn’t it work? From Epic Magazine and the Vox Media Podcast Network. Hosted by Julia Furlan. Enjoyed this episode? Rate us ⭐⭐⭐⭐⭐and leave a review on Apple Podcasts, then share it with your friends! Subscribe for free. Be the first to hear next week's episode by subscribing in your favorite podcast app. Learn more about your ad choices. Visit podcastchoices.com/adchoices
    Show More Show Less
Show More Show Less

What listeners say about From Sock Puppet to Flop: The story of Pets.com

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.