True to Steve Jobs' prediction, the iPhone really did change everything. But was it the device itself...or apps that made the digital world easier to access for non-tech experts? This episode explores a tech breakthrough that happened 15 years after Jobs' famous consumer product release, when Siemens launched a digital business platform with a different purpose: to help innovators transform industry, infrastructure and transportation. She's joined by Marshall Van Alstyne, who wrote all about the rise of platforms in the consumer world (the book's called "Platform Revolution," and it's a bestseller) to show you how the app principles letting us put data into action with the click of a button now apply to managing machines, grids, and trains. Plus, Peter Koerte, Chief Technology and Strategy Officer at Siemens, joins to highlight how merging the real with the digital could be our secret weapon in the fight against climate change. Turns out, the next big tech revolution isn't coming to your devices, but to the physical world all around you.

Show notes:

Siemens Xcelerator Press Release: https://xcelerator.siemens.com/global/en.html

Platform Revolution: https://www.amazon.com/Platform-Revolution-Networked-Markets-Transforming/dp/0393249131

Peter’s article: https://www.linkedin.com/pulse/digitalization-decarbonization-two-megatrends-each-other-peter-koerte/?trackingId=Sg8Tf%2BSWT0%2B%2BRNFwc0fwMg%3D%3D&linkId=300000002456347