In this episode, Jivan Dempsey interviews Christina Robinson, the CEO of Green Umbrella Marketing, who shares her inspiring journey from the hospitality industry to becoming a successful business owner. Christina discusses the importance of values in business leadership and how she fosters a thriving company culture by understanding and aligning with her team's strengths and aspirations. Christina reflects on her experiences with mentorship, the challenges of transitioning from employee to owner, and the significance of creating an inclusive environment where team members feel valued and empowered.

KEY TAKEAWAYS

• The importance of aligning personal and organizational values is crucial for fostering a strong company culture. Engaging the team in identifying and owning these values can lead to a more cohesive and motivated workforce.

• A strong sense of curiosity drives personal and professional growth. Actively seeking knowledge and understanding gaps in skills can lead to better performance and innovation within a business.

• Recognizing that each team member has unique challenges and strengths is essential. Tailoring support to meet individual needs, whether through mentorship or flexible work arrangements.

• Open and honest communication is vital in addressing issues within a team. Asking the right questions and being prepared for any response fosters an environment where employees feel safe to share their struggles.

• True leadership involves caring deeply about team members and understanding their journeys. Building connections and providing support can empower individuals to grow and thrive.

BEST MOMENTS

"I always say I'm known for three things: marketing, mindset, and mischief. And hopefully the mischief will become apparent as we go through this."

"When you understand people, it's amazing the conversations you have... it's not just about the business and the marketing; it's also about who they are as a person."

"You can't use a cookie cutter approach because that isn't going to work... they haven't spent long enough really getting to understand what the individual wants."

"I always want people that come into my team to start here and leave there. If you are the same person when you left as when you started, I'm not a good leader."

"It's about what resources can we put in place? Every organization should have something in place, even if it's your mental health first aider."

HOST BIO

Jivan Dempsey has first hand experience of workplace toxicity. Triggered by the #MeToo movement she was compelled to talk about her experiences in her early career, groomed and assaulted by a boss at work, his subsequent aggression and bullying behaviour which impacted her work performance, mental health and eventually cost her a job she'd loved.

Listeners are drawn to her raw honesty and insightful reflections on change and resilience. Her book, "The HR Change Manager's Handbook" and collaboration on "Can't Break Me," attest to her change and transformation expertise and dedication to empowering others - from someone who's been in the trenches and emerged stronger.

As a seasoned HR professional, consultant, psychologist and speaker, she offers bespoke consultancy and programmes to help companies navigate HR transformation that delivers a better employee experience and cultural shifts to create healthier, happier, and more inclusive workplaces for all.

Please connect with her on Linked In:

Jivan Dempsey FCIPD GMBPsS | LinkedIn

Or email at:

hrhacksandhalos@gmail.com

www.fiverivers-consulting.com

HR Change Manager’s Handbook: The 3 Step Guide To Managing HR Transformation: https://amzn.eu/d/drvToPv

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