• Free Trials & Churn: Unmasking the Silent Assassin of Customer Retention

  • May 31 2023
  • Length: 8 mins
  • Podcast

Free Trials & Churn: Unmasking the Silent Assassin of Customer Retention

Listen for free

View show details

  • Summary

  • In this episode of The Customer Daily, we delve into the paradoxical relationship between free trials and customer churn, scrutinizing common industry practices and upending assumptions.

    We highlight a study by Greg Daines revealing that customers who opt for free trials are likely to churn at a higher rate compared to those who pay upfront, sparking a debate about the perceived benefits of these trials. 

    The discussion further extends to a critique of focusing primarily on 'Revenue Churn', suggesting a more holistic approach that takes into account logo churn and long-term growth. Experts in customer success and retention share their insights, emphasizing the role of active customer engagement and the need to look beyond conventional metrics to understand the true health of the customer base.  
    Show More Show Less
Show More Show Less

What listeners say about Free Trials & Churn: Unmasking the Silent Assassin of Customer Retention

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.