• Franchising Growth: Insights from Casey Cooley of Pivotal Growth Partners

  • Aug 19 2024
  • Length: 36 mins
  • Podcast

Franchising Growth: Insights from Casey Cooley of Pivotal Growth Partners

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  • Summary



  • In this episode, the host welcomes Casey Cooley, President of Pivotal Growth Partners and Director of Franchising and Development for Jeremiah’s Italian Ice. Casey discusses his role in helping emerging restaurant franchises grow by focusing on recruiting the right franchisees and selecting the optimal locations. He emphasizes the importance of a phased vetting process to determine if a brand is franchisable and the need for a comprehensive support system. Casey also highlights how different franchising models, technology, and location strategies impact the success of franchise brands. Additionally, he shares success stories from Vicious Biscuit and Jeremiah’s Italian Ice, providing valuable insights for both potential franchisors and franchisees.

    00:00 Introduction and Welcome
    00:14 Meet Casey Cooley: Background and Role
    01:24 Franchising Process and Vetting
    03:31 Challenges and Mistakes in Franchising
    06:29 Franchisee Accountability and Success
    11:20 Technology and Location Strategy
    18:01 Expanding Beyond Core Markets
    25:31 Success Stories and Emerging Brands
    33:09 Conclusion and Contact Information
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Economics
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