After being bullied in high school, Rickey Thompson got his own sweet revenge posting over-the-top comedic videos on Vine and later, Instagram. The North Carolina native, who now has 3 million followers on TikTok, has made sponsored content for brands like YSL Beauty, Moncler, Marc Jacobs. He also has an exclusive deal with Spotify for his "We Said What We Said" podcast and is starring in his first feature film "Good Mourning" with Machine Gun Kelly, Megan Fox and Dove Cameron. Thompson was ranked No. 33 on the inaugural Forbes Top Creators List in 2022.

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Justine Ezarik began her social media career in 2007, back when influencers were known as lifecasters. Over the years, she's built a tech-savvy brand by reviewing new gadgets and gear from Apple, Google, and Tesla. Her 7 million YouTube subscribers tune in to her Tech Tuesday videos to watch her review the latest smartphones, headphones, and EVs. Beyond reviews and unboxing, iJustine interviews the most prominent tech leaders. Her guests have included Apple's Tim Cook, Alphabet's Sunday Pichai, and Spotify's Daniel Ek. She has inked brand partnerships with Microsoft, Amazon, and BMW.

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Moss is a creator of surreal worlds. The filmmaker shoots videos in a style she calls "fever dreams," using jump cuts, strange props, and wild costumes to build eerie and entertaining scenes. "I studied forensic psychology in college. I loved all things scary but didn't know what to do with it. When I started TikTok, I eventually found my niche." For Moss, scary is a family affair: her two sisters help shoot and edit each short film.

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Boggs has built an 18 million subscriber channel on YouTube with comedic skits, challenges, and TikTok reviews. Says Boggs: “With TikTok, YouTube, and Instagram, we can create short, condensed versions of movies that people can easily watch and consume.” The former National Geographic photographer has partnered with top streamers including Netflix, Google, Hulu, FX, and Prime Video.

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Vivian Tu mixes funny with money. The former J.P. Morgan equity trader brings financial knowledge to social media with her irreverent and straight-talking videos that teach her followers (2.4 million on TikTok, 1.8 million on Instagram) how to build an investment portfolio, manage their careers, and negotiate a raise. Her relatable lessons, think honest big sister giving tough-love money advice, have scored Tu lucrative partnerships with companies like Marshalls and SoFi.

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Adam Waheed is a comedy actor and filmmaker who delivers skits to 55 million fans across TikTok, Instagram, and YouTube. In 2024, Waheed’s funny takes on everyday events—like Googling symptoms when sick and using a public restroom—have attracted 10 billion views across his social media platforms. He’s collaborated with celebs including Kevin Hart, Will Smith, and Paris Hilton. Brand partnerships include Old Spice, The NFL, and Paramount Pictures.

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Austin has turned content covering fashion, family, and faith into a social media juggernaut. The Dallas native began posting on YouTube in 2012 and now has over 3 million followers across her accounts. Meanwhile, her haircare brand Divi offers serums, shampoos, and conditioners to combat hair loss. Other brand deals include Stanley, Walmart, Abercrombie, and QVC.

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Brownlee is social media's gadget guru. Nearly 21 million folks subscribe to his YouTube channel to watch his reviews on all things tech: the latest iPhone, Tesla, or VW's new electric bus. The New Jersey native began making YouTube videos in high school and now attracts 750 million views annually. "It was steady growth. I think it's a good thing that no one video propelled the whole thing. I think going viral is overrated. It's the best thing that never happened to me."

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