Welcome to Flip the Cap, the insurance industry’s premier podcast! In this episode, Kathryn Smith sits down with Anthony Manna, SVP at Jencap and a top-ranked broker specializing in professional, management, and cyber liability. Known for his expertise and industry accolades, Anthony shares the most relevant emerging trends in this space. He also breaks down several ancillary coverage lines that agents need to be selling (yesterday). Stay a step ahead of your competition and on the front end of the ever-changing insurance marketplace with his valuable insights. Plot twist: Anthony also breaks down why a wholesaler is needed more than ever in this soft Professional Lines market.

Episode Highlights Include:

• The most relevant emerging trends in professional, management and cyber liability; including EPLI, cyber security and risk sizes. (8:56)

• Ancillary coverages lines that agents need to be selling (yesterday) (16:25)

• Why Jencap is needed more than ever in this soft Professional Lines market (24:26)

Learn more about Jencap’s expansive professional lines capabilities at https://jencapgroup.com/custom-solutions/professional/

Welcome to Flip the Cap, the insurance industry’s premier podcast! In this episode, Kathryn Smith sits down with Kristi Tinker, a seasoned Workers' Compensation broker at Jencap with over 20 years of specialized experience. Together, they dive into the complexities of Workers' Compensation, exploring commonly misused class codes, industry trends, and noteworthy regulatory changes. They also discuss the unique challenges of the New York Workers' Compensation market, ways to avoid USL&H fines for your clients, and much more.

Episode Highlights Include:

• Kristi’s predictions for the future of Workers’ Comp cue AI, mental health, cannabis, and more [00:16:28]
• Key differences between Workers’ Comp and USL&H [00:12:42]
• The most misused class code in Workers’ Comp [00:11:08]
• Important regulatory changes in Workers’ Comp industry [00:09:18]
• Current landscape of Workers’ Comp marketplace including NY [00:07:16]
• Why agents should rely on Jencap for Workers’ Comp [00:19:20]

Welcome to Flip the Cap, the insurance industry’s premier podcast! In this episode, Kathryn Smith sits down with Eric Holtzclaw and Cynthia Hayes of Liger, a full-service marketing firm. The three explore the dynamic world of marketing and its intersection with the insurance industry. They delve into how artificial intelligence is reshaping content creation and social media strategies while emphasizing the need for authentic, human-driven communication. Discover the importance of maintaining brand consistency, leveraging the PESO model (paid, earned, shared, and owned media), and the transformative power of video in engaging audiences.

The Liger team provides actionable tips on enhancing your marketing ecosystem, from optimizing your website and creating relevant content to harnessing LinkedIn and personal branding. They also discuss the significance of internal alignment with your brand's mission, effective collaboration between sales and marketing teams, and the strategic use of AI tools to boost domain authority and content relevance.

Episode Highlights:

• • [00:02:46] Disruptive changes in the marketing industry over the last 12 months
  • [00:07:41] Key changes and how to stop the scroll
  • [00:09:15] Tech's Impact On Customer Expectations
  • [00:11:58] Why marketing matters (when you aren’t in marketing)
  • [00:18:29] Building a healthy marketing ecosystem
  • [00:34:09] What insurance professionals can leverage in the marketing world

Keep up with the latest industry insights from Jencap: https://jencapgroup.com/insights/