Join Kris Kinder and Jarvis Releford in a thought-provoking episode of the Making the Brand Podcast as they delve into the world of brand authenticity. Gain valuable insight on why "faking it" is not the way forward in today's competitive landscape. This important discussion explores the common pitfalls that entrepreneurs face when they lose sight of authenticity, focusing on the balance between genuine branding and the allure of quick success. The hosts share real-life examples and their personal experiences, shedding light on the significance of community, strategy, and authenticity in building a sustainable brand. Don't miss out on this eye-opening discussion as Kris and Jarvis navigate the complexities of branding, marketing, and entrepreneurship, offering expert tips and advice. Join us as we discuss why authenticity is the cornerstone of any successful business and learn how to avoid the traps that can ruin your brand's credibility. Engage with the episode and discover how to elevate your brand authentically. #branding #marketing #podcast #entrepreneur #makingthebrand CHAPTERS: 00:00 - Intro 00:41 - Show Intro 04:13 - What is Accelerated Saturday 07:26 - Brand Accelerator Plus Program Benefits 12:47 - The Culture of Faking It 15:22 - Fruit Focused vs Tree Focused Mindset 18:50 - Impact of Word of Mouth on Branding 24:00 - Analyzing Drake’s Brand Resilience 29:17 - OUTRO