Failure To Launch: A Fluid Podcast

By: Fluid Branding
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  • Summary

  • Failure To Launch is a podcast for brand managers, entrepreneurs and innovators about how the biggest brand flops, failures and f-ups have shaped our lives.


    This is an investigation into the long list of business innovations, products and ideas that turned out to be unqualified disasters. Were they just bad ideas obscured by a fog of hype? Did the audience just not get it? Were they too expensive? Or just advertised poorly? We aim to understand the forces behind these rises and falls.


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    Fluid Branding
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World Economics Comedy & Humour
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Episodes
  • Biznos is bad at Quiznos

    Biznos is bad at Quiznos
    Dec 10 2023

    How good are sandwiches? In this episode, we discuss the biggest restaurant franchise failure ever.


    Sources/ 

    https://www.restaurantbusinessonline.com/financing/brief-history-quiznos-collapse 

    https://1851franchise.com/what-happened-to-quiznos-4000-closures-but-theres-still-hope-2720837#stories 

    https://www.mashed.com/132827/the-real-reason-why-quiznos-is-disappearing-across-the-country/ 

    https://www.forbes.com/sites/karstenstrauss/2015/06/17/is-quiznos-toast/?sh=62fa709822cd 

    https://adage.com/article/news/quizno-s-axes-spongmonkey-spokesthings/100023 

    https://www.entrepreneur.com/franchise/why-these-3-once-thriving-franchises-have-fallen-on-hard/235379 

    https://www.cleveland.com/business/2009/11/quiznos_agrees_to_pay_up_to_95.html 

    https://www.wsj.com/articles/SB10001424052702303722104579240194214517248 

    https://tms-outsource.com/blog/posts/what-happened-to-quiznos/ 

    https://www.sciencedirect.com/science/article/abs/pii/S0148296396002792 

    https://www.theage.com.au/national/super-resize-me-20050612-ge0byw.html 

    https://www.distractify.com/p/does-mcdonalds-still-have-salads 

    https://phvntom.com/mark-ritson-distinctiveness-doesnt-need-to-come-at-the-cost-of-differentiation/ 

    https://marketingscience.info/differentiation-versus-distinctiveness/


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    41 mins
  • The Chips That Made You Poop - Part 2

    The Chips That Made You Poop - Part 2
    Dec 3 2023

    In this week's episode, we conclude our exploration into the failure of Olestra and WOW branded snacks.


    Sources

    • Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, 2013. 
    • https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s 
    • https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php 
    • https://en.m.wikipedia.org/wiki/Olestra 
    • https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500 
    • https://www.wsj.com/articles/SB905730946910550500 



    Hosted on Acast. See acast.com/privacy for more information.
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    21 mins
  • The Chips That Made You Poop - Part 1

    The Chips That Made You Poop - Part 1
    Nov 26 2023

    In this weeks episode we explore the creation and marketing behind Olestra a new fat substitute created by global powerhouse P&G.


    Sources

    • Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, 2013. 
    • https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s 
    • https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php 
    • https://en.m.wikipedia.org/wiki/Olestra 
    • https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500 
    • https://www.wsj.com/articles/SB905730946910550500 

    Hosted on Acast. See acast.com/privacy for more information.
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    35 mins

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