• FRoSTA: Putting your Money Where Your Mission Is – Felix Ahlers, CEO

  • Aug 22 2019
  • Length: 36 mins
  • Podcast

FRoSTA: Putting your Money Where Your Mission Is – Felix Ahlers, CEO

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  • Summary

  • Felix Ahlers, CEO of European frozen foods company FRoSTA tells us how he evolved and elevated the mission of the industrial food processor to: "Preparing meals the way grandma would" - using only natural ingredients and no synthetic additives. He shares lessons learned along the way that traditional manufacturers struggling to adjust to peoples' desires for a wholesome lifestyle and a healthy environment should learn from. Continue reading →
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.