Struggling with sales goals and questioning your marketing strategy?

The latest TMSA benchmarking study shows an alarming shift in freight marketing, with companies failing to retain customers not because of pricing but because they can't grow alongside their clients' needs.

In this episode of Everything is Logistics, Blythe and Grace Sharkey discuss how freight marketers are totally sleeping on direct mail, which produces way better engagement rates than digital channels - we're talking 80-90% open rates compared to email's measly 20-30%.

LINKS:

• TMSA Website
• 2024 TMSA Benchmarking Study

WATCH THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

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THANK YOU TO OUR SPONSORS!


Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.


Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.


Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

The Arctic is melting, and a new shipping superhighway is emerging.

In this episode, Blythe and Grace Sharkey explore how the melting Arctic and the Northwest Passage could revolutionize global trade by providing a faster route than the Panama Canal.

They also examine the geopolitical dynamics, with Russia dominating the icebreaker race with 41 ships, including nuclear-powered ones, while the U.S. lags behind with just two.

WATCH THE FULL EPISODE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

---------------------------------------------

THANK YOU TO OUR SPONSORS!


Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.


Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.


Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

Need a fresh take on freight sales that actually works?

In this episode of Everything is Logistics, Blythe digs through Reddit's freight broker community to uncover some surprisingly effective tips - from showing up at manufacturers' doors to building a killer social media presence.

She shares real stories from pros in the field who are ditching the spray-and-pray approach and finding success by getting personal with their prospects.

LINKS:

• Reddit Sub for Freight Brokers

WATCH THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

---------------------------------------------

THANK YOU TO OUR SPONSORS!


Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.


Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.


Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.