Anthony Marshall discusses his book “The ROI of Thought Leadership.” Anthony is the Senior Research Director of Thought Leadership at IBM's Institute for Business Value where he leads a global team of industry experts, statisticians, economists, and analysts who produce data-driven insights on various industries, technologies, and management practices. Listen for three action items you can use today.

Host, Kevin Craine

Do you want to be a guest? https://Everyday-MBA.com/guest

This episode is supported by the Naveen Jindal School of Management

Irene Yam talks about her book “Build a World-Class Customer Advisory Board” and ways to boost connections between executives and customers through impactful Customer Advisory Boards. Irene is an expert in Customer Advisory Boards and the founder of CAB consulting. Listen for three action items you can use today.

Host, Kevin Craine

Do you want to be a guest? https://Everyday-MBA.com/guest

This episode is supported by the Naveen Jindal School of Management

Wall Street Journal reporter Mike Colias discusses his book “InEVitable,” (#1 Amazon) and the unstoppable transition to electric vehicles. Mike is an award-winning journalist who specializes in the automotive industry and exploring challenges and innovations shaping its future. Listen as we discuss EVs, what’s up with Tesla, Trump and Musk, and the complex yet inevitable EV adoption worldwide.

Host, Kevin Craine

Do you want to be a guest? https://Everyday-MBA.com/guest

This episode is supported by the Naveen Jindal School of Management