Preview

Free with 30-day trial
A 30-day trial plus your first audiobook free.
1 credit/month after trial—to buy any title you like, yours to keep.
Listen all you want to a selection of thousands of Audible Originals, audiobooks and podcasts.
$16.45 a month after 30 day trial. Cancel anytime.

Episode VI: Branding

By: NBA Entertainment, Pushkin Industries, Audible Originals
Narrated by: J.A. Adande, B.J. Armstrong
Free with 30-day trial

$16.45/month after 30 days. Cancel anytime.

View show details

  • Summary

  • In the 1990s, everyone wanted to “Be Like Mike.” How did Michael Jordan manage to turn his basketball success into a booming business way before big-money endorsement deals for athletes were really a thing? “Beyond the Last Dance” host J. A. Adande and co-host B.J. Armstrong explore these questions with Jordan’s long-time advisors, Curtis Polk and Estee Portnoy, and they play never-before-heard audio from the vaults.
    ©2020 NBA Entertainment (P)2020 NBA Entertainment
    Show More Show Less
Show More Show Less

What listeners say about Episode VI: Branding

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.