• Episode Twenty-Five: The One with Bryan Hochstein

  • Jan 13 2023
  • Length: 41 mins
  • Podcast

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Episode Twenty-Five: The One with Bryan Hochstein

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  • Summary

  • About the Episode

    On this episode of the podcast, our host, Kellie Lucas, talks with Bryan Hochstein, Associate Professor of Marketing at the University of Alabama.

    As one would expect when talking to an academic, the conversation was philosophical, enlightening and thought-provoking. Areas of conversation were leadership styles between Sales and Customer Success and the utopian dream of balance in business and prevailing markets.

    Take a listen and let us know your thoughts!


    About Bryan

    Bryan W. Hochstein (Ph.D. Florida State University) is an Associate Professor of Marketing at the University of Alabama. Prior to his current role, Dr. Hochstein (Dr. H) was a sales executive with Time Warner Media. Dr. H is considered an academic thought leader on customer success management, as such he regularly facilitates academic/industry discussions via thought leadership forums, industry conferences, and research interviews. 

    Dr. H’s research on sales, sales management, and customer success management appears in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Personal Selling and Sales Management, Industrial Marketing Management, Journal of Business Research, Marketing Letters, Journal of Business and Industrial Marketing, and other leading outlets. 

    From a teaching perspective, Dr. H teaches in and leads the University of Alabama’s Master-level Sales Leadership program. In addition, Dr. H facilitates doctoral seminars, undergraduate principles of marketing, and professional development courses. Dr. H is a co-author of  the textbook “Marketing Strategy,” 8th Edition (Cengage Publishing), which focuses on bringing together strategies to manage disruption and evolving market approaches in ways that improve firm financial performance outcomes. 

    Dr. H and his family reside in Northport, Alabama, where they enjoy community, church, and university service opportunities.


    How to connect with Bryan and their initiatives

    LinkedIn: Bryan Hochstein
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