Summary

In this episode, Chris Simmance interviews Rin Hamburgh, the founder of RH and Co., a strategic brand copywriting agency. Rin shares her journey of starting and growing her agency over the past seven years. She emphasizes the importance of working with expert-led businesses and the value of industry expertise in content creation. Rin also discusses the challenges of AI in the industry and the need for human expertise. She highlights the process of strategic brand copywriting and the importance of listening to experts. Rin shares her experiences of resilience and continuous improvement in agency ownership. She advises aspiring agency leaders to examine their motives and have a clear vision for their agency. Rin also emphasizes the significance of hiring the right people and learning from mistakes. She cautions against focusing on vanity metrics and encourages agency leaders to prioritize profitability.

Takeaways

Working with expert-led businesses and industry expertise is valuable in content creation.

Human expertise is still essential despite the rise of AI in the industry.

The process of strategic brand copywriting involves listening to experts and creating useful content.

Resilience and continuous improvement are crucial in agency ownership.

Examining motives and having a clear vision for the agency is important.

Hiring the right people and learning from mistakes are key to agency success.

Vanity metrics should not be the sole focus; profitability should be prioritized.

Chapters

00:00 Introduction

01:02 Rin Hamburgh and RH and Co.

02:08 Expert-led Businesses and AI

03:20 The Process of Strategic Brand Copywriting

04:49 The Success and Challenges of the Past Seven Years

06:32 Continuous Improvement and Resilience

08:42 Advice for Starting an Agency

13:08 The Importance of Hiring the Right People

14:28 Learning from Mistakes and Structuring the Agency

19:31 Examining Motives and Having a Vision

22:23 The Pitfalls of Vanity Metrics

22:50 Conclusion