• Episode 6 - Part 2: Paul Ferrago - Customer Retention & Guaranteeing Accessibility

  • Feb 15 2023
  • Length: 22 mins
  • Podcast

Episode 6 - Part 2: Paul Ferrago - Customer Retention & Guaranteeing Accessibility

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  • Summary

  • Welcome to Strange Currencies, a podcast where Sean Ryan, Co-Founder of Rotary Digital, sits down with people he admires to discuss the challenges of building a brand. In Episode 6 Part 2, Paul Ferrago, Founder of Ace Marks, joins to discuss the challenges of customer acquisition and how the pandemic influenced Ace Mark's growth strategy. The Buy Back program allows customers to keep returning and earning credit while donating lightly used dress shoes to programs that help those in need return to the workforce.
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