• Episode 4: Getting the executive sponsor back on board

  • Apr 7 2025
  • Length: 23 mins
  • Podcast

Episode 4: Getting the executive sponsor back on board

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  • Summary

  • Your executive sponsor was there at kickoff—excited, engaged, fully aligned. And then, suddenly, silence. They’ve gone quiet, delegated downward, or disappeared altogether. Sound familiar?

    In this episode of Designing Success, Rob explores why executive sponsors disengage, and more importantly, how to win them back. You’ll learn the strategies and psychology behind re-engaging sponsors who’ve ghosted, how to rebuild alignment when your champion leaves the company, and ways to ensure you never get caught off-guard again.

    Listen in to uncover:

    • Why most executive sponsors check out—and what you can do about it.
    • The four distinct types of sponsor disengagement (and tailored strategies to fix each one).
    • Proven plays, like the “Reconnection Brief,” to re-establish relevance at the exec level.
    • How to build ongoing sponsor alignment into your Customer Success processes, so you’re never scrambling at renewal time.


    Because executive sponsorship isn’t a checkbox—it’s the foundation of long-term customer growth.

    Ready to reconnect and realign with confidence?

    Let’s dive in.

    Don't forget to follow GrowthPilot on LinkedIn, YouTube and Substack!
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