• Episode 3: The Jigsaw

  • Apr 24 2024
  • Length: 22 mins
  • Podcast

Episode 3: The Jigsaw

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  • Summary

  • Today, we examine the famous press release template.

    We look at the main components of your press release piece by piece, from the headline to the boiler plate.

    Here’s a link to the example I talk about (08:00").

    • MoneyGram Celebrates Top Workplaces USA Award for Third Consecutive Year

    In this series, I am joined by:

    Freelance journalist Lauren Potts.

    PR Account Director Duncan McKean.

    And press release expert Andrew Woodall.

    If you need help with press release writing or strategy, you can contact me in the following ways:

    • LinkedIn: linkedin.com/in/tom-clarke-a6732353
    • Website: tjcclarke.co.uk
    • Email: tom@shinebrighterconsulting.co.uk

    Many thanks to Jay Vydelingum at Clement Stories (https://www.clementstories.com/) for editing and production.

    [Credits]

    Coca-Cola 1971 - Hilltop “I’d like to buy the world a Coke” (C) The Coca-Cola Company

    Sourced YouTube: https://youtu.be/1VM2eLhvsSM?si=PLxILv4VnVMj8o7a

    Music:

    Intriguing Potential by Northern Points

    The Search by Northern Points

    Namaste by Audionautix

    Attachments area
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.