• Episode 212 REMASTERED: Connecting With Audiences Through Experience-Based Marketing With Carolyn Walker

  • Oct 4 2024
  • Length: 49 mins
  • Podcast

Episode 212 REMASTERED: Connecting With Audiences Through Experience-Based Marketing With Carolyn Walker

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  • Summary

  • This episode of World of Marketing Podcast was originally released December 26, 2023.

    Carolyn Walker is the CEO and Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Experienced-Based Branding

    1:04 Introduction

    3:40 Response Marketing

    6:37 Working With CorelDRAW

    7:47 Working With McAfee

    11:08 The Hackable? Podcast

    14:05 Attracting Big Brands

    15:38 Marketing Professional Services

    19:47 Experience-Based Branding

    20:58 Performance Marketing

    23:05 Experience and Memory

    27:06 Creating Excitement

    29:37 Developing a Branded Podcast

    36:00 Marketing Is an Investment

    37:27 Past Mistakes

    38:43 Mentors

    40:31 Podcast Recommendations

    41:23 Conference Recommendations

    43:22 Rituals and Routines

    47:51 Closing Thoughts

    Everyone knows the traditional marketing channels: website, video, social media, email, SMS, etc. When the world of marketing (nudge nudge) is as saturated as it is today, a bold idea like developing a new podcast or creating an emotionally engaging brand campaign to reach a completely new audience or shift your practice’s positioning could be the secret to success. This is Response’s specialty. If you want your business to punch above its weight class, we urge you to pay attention to what Carolyn has to say.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Carolyn Walker of Response

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.
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