Laura Willoughby MBE is the founder of the world’s largest mindful drinking movement, Club Soda, and the UK’s foremost expert in low and no alcoholic drinks. Laura began a cultural revolution of not drinking "for tonight or good" after she decided to quit drinking and attended an unethical workshop on alcohol cessation.

In this episode, you'll learn how Club Soda evolved into a campaign, the work Laura's doing to make pubs in the UK a more inclusive place that profits everyone, differences in no and low-alcohol communities between the UK and the US, and Laura's journey of many paths to found Club Soda.

Club Soda is the UK's mindful drinking specialist. Experts in alcohol and behavior change, they also run the Club Soda Tasting Room & Bar in Covent Garden. The Tasting Rooms are a space for consumers to try and buy low and no alcohol drinks and for brands to connect with consumers and the trade.

Club Soda is a social impact B Corp Business and creates change, choice and connection through research, events, drinks expertise, corporate workshops, menu conclusion and more.

You can find Club Soda at joinclubsoda.com on social @joinclubsoda and at: The Club Soda Tasting Rooms, 39 Drury Lane, London, WC2B 5RR

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