• Episode 2: What does 'brand' mean anyway?

  • Oct 23 2023
  • Length: 27 mins
  • Podcast

Episode 2: What does 'brand' mean anyway?

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  • Summary

  • In this episode, we're demystifying (once and for all) the term brand. What does it actually mean to brand? The word is used (and misused) millions of times every day, often paired with other words which can exacerbate the confusion. We'll share our point of view on the deeper, fuller meaning of 'brand' and why it is often confused with visual identity, product, or marketing. 
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.