• Episode 2 - The need to become data driven

  • Jul 1 2022
  • Length: 10 mins
  • Podcast

Episode 2 - The need to become data driven

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  • Summary

  • In this episode, we discuss how you can't trust your gut and why marketers' hunches often don't make sense. We cover the need to listen to your customer and rely on all sorts of data - while recognizing its limits as well.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.