• Episode 2: Once Upon A Time

  • Apr 17 2024
  • Length: 20 mins
  • Podcast

Episode 2: Once Upon A Time

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  • Summary

  • Are you sitting comfortably? This episode is all about storytelling in press releases.

    While many traditional stories, like fairytales, are written in a linear way, media articles and press releases have to "ruin the ending" by bringing the big news right to the front.


    In this series, I am joined by:

    Freelance journalist Lauren Potts.

    PR Account Director Duncan McKean.

    And press release expert Andrew Woodall.

    If you need help with press release writing or strategy, you can contact me in the following ways:

    LinkedIn: linkedin.com/in/tom-clarke-a6732353

    Website: tjcclarke.co.uk

    Email: tom@shinebrighterconsulting.co.uk

    Many thanks to Jay Vydelingum at Clement Stories for editing and production.

    The Perfect Press Release is a Clement Stories production.

    Credits:

    Little Red Riding Hood - Adapted from Golden Little Book

    (C) 1985 Western Publishing Company, Inc

    Sourced YouTube: https://www.youtube.com/watch?v=5CkCpx3CE2Q

    Music:

    Intriguing Potential by Northern Points

    The Search by Northern Points

    SneakySnooper - Audionautix
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.