• Episode 19 -- PR Strategic Planning

  • Dec 28 2022
  • Length: 51 mins
  • Podcast

Episode 19 -- PR Strategic Planning

  • Summary

  • If you want to be successful in your public-relations efforts, then you must have a PR strategic plan. Whether you're planning for the organization's reputation, or for a specific initiative or campaign, you must have a thorough and documented PR strategy.

    Today, Sam Sims, PRSA incoming board member and Fellow, podcast host of PR for the Rest of Us and president of the Sims Group, chats with our host Stephanie McFarland about PR strategic planning.

    Together, Sam and Steph talk about the key components of a good PR strategy, best practices, and how to manage the planning process and collaborate across the organization, and tips on how to implement the plan and measure success.

    This is a real and sincere Friday afternoon chat between two experienced PR pros who give some valuable food for thought on the PR strategic planning process.

    Grab a pen and paper -- and let's all dive in for some more PR learning love!

    Show More Show Less

What listeners say about Episode 19 -- PR Strategic Planning

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.