Summary

In this episode of the Dirty Heifers podcast, hosts Margaret, Jessie, and Shauna welcome Chen Narrens, a successful entrepreneur who transformed her lavender farm into a thriving business through innovative marketing strategies. Chen shares her journey from having no knowledge of lavender to creating a six-figure business by focusing on community engagement and collaboration. The conversation covers the importance of workshops, local marketing, and building a loyal customer base, as well as practical tips for other small business owners looking to expand their reach and revenue.

Takeaways

Chen's background in marketing helped her create a unique strategy for her lavender farm.

Community engagement is key to attracting customers.

Workshops and classes can create a loyal customer base.

Collaboration with local businesses can enhance visibility and revenue.

Marketing should focus on organic growth rather than paid ads.

Creating a community hub around your product can lead to success.

Offering DIY kits can help maintain customer interest and sales.

Understanding your audience's needs is crucial for product development.

Social media can be a powerful tool for local marketing.

Building a brand involves sharing knowledge and expertise with customers.

Chapters

00:00 Introduction and Setup

05:59 Journey to Lavender Farming

08:16 Local Magnet Marketing Strategy

13:56 Collaborations and Community Engagement

21:05 Building Community Through Local Collaborations

23:34 Creating Engaging Workshops for New Audiences

26:25 Transforming Your Brand Through Education

31:35 Logistics and Experience in Craft Workshops

36:36 Marketing Strategies for Craft Businesses

43:27 Sustainable Business Models in Crafting

47:32 Expanding Your Offerings with DIY Kits

48:56 short moo intro:outro.mp4

To reach out to our guest Chen Narens:

The marketing coaching Web:

https://craft-mastery.com/

The IG marketing coaching:

https://www.instagram.com/narens_tcm/

The IG lavender farm:

https://www.instagram.com/lavineyardfarms/

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