• Episode #12 - Customer Experience Principle #11 - If you can't tie CX back to customers, it's a paper exercise

  • Jan 13 2021
  • Length: 12 mins
  • Podcast

Episode #12 - Customer Experience Principle #11 - If you can't tie CX back to customers, it's a paper exercise

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  • Summary

  • Creating a segmented persona driven Customer Experience strategy is all well and good, but without the ability to tie it back to individual customers through data - so that you know which customer should be treated with which treatment strategy - then the whole thing is a paper exercise.
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