• Episode 11: Mike Hook, Director of Sales @ ChildcareCRM on his GTM strategy for product acquisitions within an existing business, how to test the market without affecting the bottom-line and considerations when looking to join a Vista backed company

  • Oct 13 2020
  • Length: 25 mins
  • Podcast

Episode 11: Mike Hook, Director of Sales @ ChildcareCRM on his GTM strategy for product acquisitions within an existing business, how to test the market without affecting the bottom-line and considerations when looking to join a Vista backed company

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  • Summary

  • We had the pleasure of sitting down with Mike Hook, Director of Sales at CRM powerhouse ChildcareCRM.

    Mike is a seasoned revenue leader with a track record of implementing proven sales processes to execute repeatable revenue for high growth, investor-backed software companies. Mike has lived and breathed M&A integrations, being a pivotal member from a revenue perspective in bringing 2 company acquisitions together - merging 4 product lines into an existing platform and taking it to market.

    We will be sharing his experiences from:

    - The considerations you have to make when integrating new products via acquisitions into an existing business 

    - What it was really like working in a Vista company

    The episode is available across all podcast mediums.
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