In this episode, we explore how the hourglass sales funnel can revolutionize your personal training business through retention.

We'll also explore the importance of providing value and building trust with your potential clients and establish yourself as an authority in the field to establish long-term relationships.

Lastly, we'll explore the often-overlooked stage of retention and how to improve it. This is where you can increase customer loyalty and maximize your revenue potential. Learn how to exceed clients' expectations, deliver exceptional results, and offer upsells and additional services to keep them engaged and coming back for more.

Tune in to this episode to learn the ins and outs of the hourglass sales funnel and realise the potential of your personal training business.

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Hey there, it's Marc! In this episode of the Epic Personal Trainer podcast, I'm going to share some amazing and effective strategies for all you in-person trainers out there to create killer sales funnels.

First things first, let's talk about reaching out to cold traffic. Don't be afraid to put yourself out there and show off your skills to people who don't know you yet. Building an online presence and attending local events are great ways to attract potential clients.

It's all about meeting potential clients where they are in their fitness journey and using social media and email to build relationships and trust.

But wait, there's more! You can also use lead magnets and build relationships with people who can connect you with your ideal clients.

Now, here's the fun part - creating an offer that potential clients can't resist. Serve it up to them and watch as they move from interest to desire. It's all about making fitness easy and accessible for everyone. So get out there and start building those sales funnels!

Links
Session #032 - Sales Funnels for Online Trainers
Session #031 - WTF is a Sales Funnel?

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Part 2 of a 3 part mini series.

Now that you know what sales funnels are and the stages, in this session we cover an example of how you can set up a sales funnel if you are an online personal trainer.

You will get to know

• How to reaching out to your top of funnel cold traffic
• What a lead magnet is and how to use it
• The best ways to build up interest in your audience
• Direct and indirect calls to action to help make sales

Check out the previous. session if you don't know about sales funnels yet. Also, if you are an in personal trainer, check out session #33.

Links
The Fitness Chef Instagram profile
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

How to get help when you're ready!
Epic Pro personal trainer community | Personal trainer business courses | Personal trainer resources | Instagram | Email

Having a great sales process can really boost your sales in your personal training business. And a sales funnel is THE way to do it.

This is the first of a 3 part series, the first on the Epic Personal Trainer Podcast, we go through an introduction to sales funnels.

What are they? Why use them? And what are all the different stages to take a potential customer through?

Check out session #31 and see what you're missing out on.

How to get help when you're ready!
Epic Pro personal trainer community | Personal trainer business courses | Personal trainer resources | Instagram | Email

There are a lot of things that can help you get more clients. It is basically your marketing and getting the word out.

To do that you have to put yourself out there and create situations where you can spark conversation and communicate with your audience and potential clients.

Check out this session and find out the number one thing that all marketing boils down to so you can create and look out for situations where you can talk to people.

You are probably doing some of it to some extent, even if you don't know it, but we can all do more to improve our business and get even more clients.

Links
Session #009 - Your Ideal Client
Session #021 - Five People You Need in Your Network that will Help Grow Your Business

How to get help when you're ready!
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Do you have a system or process that you follow for each new client or lead. that comes through your door?

A lot of personal trainers have questions like "do I hold a consultation before or after a client has paid?' or 'when should I do their assessments?'

While there are many ways to do. this, in today's session I will walk you through the workflow that is used successfully by every trainer at Invictus Athletic Club. and many other students that I've taught.

Follow this workflow to make sure you cover all your bases and not forget any important steps.

You will also be able to convert more leads. into clients and add a lot of value to your service allowing you to charge more while also avoiding the discussions around discounts.

Clients will see that you are a professional that delivers on a promise and is dedicated to helping them get results.

Links
Session #002 - Four Tips for an Effective Consultation
Session #005 - Do You Really Need a Cancellation Policy?
Session #027 - How to Package and Present Your Services

How to get help when you're ready!
Epic Pro personal trainer community | Personal trainer business courses | Personal trainer resources | Instagram | Email

As a personal trainer there are a lot more ways to earn money than just giving 1-2-1 sessions either in-personal or online.

If you're a struggling personal trainer or just a trainer that wants more income, in today's session I talk about some of the best ways to generate more.

But the ideas in this session are not just great to help you earn more. They also help you with marketing, increasing your. service levels and retention rates.

And the best bit, after some upfront work, you can get a lot done without too much extra work.

How to get help when you're ready!
Epic Pro personal trainer community | Personal trainer business courses | Personal trainer resources | Instagram | Email

There are a lot of ways for trainers to package what they can sell to potential clients. By getting this right, you can offer services and products that are more people will be interested in meaning you will get more clients and more sales.

This session will show you:

• Three ways to package your services with pro's and con's
• What the centre stage effect is and how it can help you get more sales
• What price anchoring is and how it can help convert more

Start to think outside the box with what you can offer within your business and grow your client base to new levels.

How to get help when you're ready!
Epic Pro personal trainer community | Personal trainer business courses | Personal trainer resources | Instagram | Email