• Ep. #66: A Thing or Not a Thing - Adam Friedberg’s Journey Through Urban Photography

  • Mar 16 2025
  • Length: 2 hrs and 4 mins
  • Podcast

Ep. #66: A Thing or Not a Thing - Adam Friedberg’s Journey Through Urban Photography

  • Summary

  • 🎙️ Welcome to Episode #66 of The Urbanaut Podcast!

    Presented in collaboration with Urbanautica.com, this episode features the brilliant Adam Friedberg, a New York-based photographer known for his deeply observational work capturing urban spaces, architectural elements, and the changing cityscape.


    About Our Guest: Adam Friedberg

    Adam Friedberg’s photography explores the intersection of architecture, space, and absence, often focusing on overlooked environments like empty lots, single-story buildings, and hidden urban details. His career spans from assisting top commercial photographers in the 90s to becoming a highly regarded artist with a distinct voice in architectural and documentary photography. Friedberg’s work balances technical precision with a meditative approach to image-making, inviting viewers to reconsider their surroundings.


    Tune in to this episode to:

    - Discover how a Tibetan monk's advice set Adam on his creative journey.
    - Hear the wild story of how he crashed a fashion photography studio and landed his first job.
    - Explore the philosophy behind his work—why he focuses on "a thing or not a thing".
    - Learn about his major projects, including Empty Lots, Single Story, and Urban Jungle.
    - Gain insights into photography as a trade vs. art form, the evolution of New York, and the tension between commercial and personal work.


    OUTLINE:

    0:00 - Coming Up…

    1:01 - Introduction & Guest Background

    2:59 - Academia, Philosophy, and the CIA Connection

    6:30 - The Tibetan Monk’s Advice That Changed Everything

    7:20 - Accidental Entry into Photography

    9:27 - Learning Photography Through Immersion

    12:22 - The Reality of Assisting in High-End Fashion Photography

    16:00 - The Grueling Pace of Commercial Photography in the 90s

    29:03 - The Shift from Fashion to Personal Work

    32:06 - Finding a New Direction in Architectural Photography

    49:14 - The Concept of “A Thing or Not a Thing” in Photography

    51:19 - Major Photography Projects & The Evolution of His Work

    57:14 - The Influence of Books and Prints on Photography

    1:11:52 - The Role of Imperfection & Photography as a Trade vs. Art Form

    1:15:02 - The Challenge of Documenting a Changing City

    1:19:24 - Why He Refuses to Crop His Photos

    1:41:13 - Final Thoughts & The Nature of Seeing

    Don't forget to:

    - Subscribe to our channel for more conversations with artists and photographers.
    - Like & Share this episode if you enjoy deep-dive discussions on photography and creative practice.
    - Follow us on social media for updates and behind-the-scenes content.


    EPISODE LINKS:

    Adam Friedberg’s Work: www.adamfriedberg.com | Instagram: @adam_friedberg


    SOCIALS:

    Twitter: @UrbanautPodcast
    Facebook: /TheUrbanautPodcast
    Instagram: @TheUrbanautPodcast
    Support us on Patreon: /TheUrbanautPodcast


    Hashtags:

    #AdamFriedberg #TheUrbanautPodcast #Photography #UrbanPhotography #Architecture #NewYork #ArtisticExploration #Urbanautica #PhotographyPodcast #VisualNarrative #Cityscapes

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