• Ep 61: Jill McCarville - Getting to Know High Net Worth Donors

  • Jan 3 2019
  • Length: 23 mins
  • Podcast

Ep 61: Jill McCarville - Getting to Know High Net Worth Donors

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  • Summary

  • Today's special guest is Jill McCarville, VP of Marketing at iWave. In this session, McCarville shares the basic principles of fundraising intelligence plus the 3 keys to creating a holistic view of a prospective donor. Topics include:

    • Fundraising Intelligence 101: How business intelligence works in the nonprofit industry
    • The 3 Keys to uncovering a profile of donor prospects
    • Tips to calculate a potential donor's giving capacity
    • Real-life examples of fundraising intelligence

    ...and much more! To learn how iWave can help your organization conduct donor research, visit https://www.iwave.com/products/iwave/book-demo-iwave/ and request a demo.
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