• Ep 388: Catena Media's US affiliate gamble

  • Nov 11 2024
  • Length: 24 mins
  • Podcast

Ep 388: Catena Media's US affiliate gamble

Listen for free

View show details

  • Summary

  • In the latest episode of iGaming Daily, supported by Optimove, SBC's Content Director, Ted Menmuir, is joined by SBC Americas' Editor, and ex-Catena employee, Jessica Welman, to discuss the challenges faced by Catena Media in the US media landscape, particularly in the affiliate marketing sector.

    The duo explore the impact of market changes on affiliate strategies, the importance of brand building over SEO, and the cultural clashes between European affiliates and the North American market.

    Additionally, Ted and Jess also touch upon Merger & Aquisition trends and the future of affiliate marketing, with a focus on how Catena Media is adapting to these changes.

    To read more on today's topic, click on the following link:

    - https://sbcamericas.com/2024/11/07/catena-media-q3-2024-earnings/

    Host: Ted Menmuir
    Guest: Jessica Welman
    Producer: Anaya McDonald
    Editor: James Ross

    Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
    Show More Show Less
Show More Show Less

What listeners say about Ep 388: Catena Media's US affiliate gamble

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.