You've seen the bazillion billboards along the interstate: "Been injured in an accident? Call (insert law firm name here) and win!" They're plaintiff attorneys; specialists in personal injury law. You get hurt, somebody else pays--namely insurance companies and corporations. It's a huge business, and like most business sectors in the world, technology is leading the way helping these law firms research and acquire vital information to build cases against these companies, and to help litigators determine if a potential case is even worth taking.

To attain this data used to take an incredible investment of time and money with no guarantee the investment would return a profitable outcome for the injured client and the attorney representing them.

But two companies are fast out of the gate building up this data/A.I. technology and bringing it to civil litigation law firms everywhere.

I speak with Ryan Shin, founder of SETTLIT, a case intelligence platform based in Toronto, Canada, and Jay Sarmaz, CEO and co-founder of TRUVE, an A.I. powered analytics company in Atlanta, Georgia.

DATA is the currency in growing a business. Listen and learn from this episode--especially if you're a personal injury lawyer looking for an edge against formidable insurance companies and corporations.