The Affordable Care Act, far from simplifying healthcare, has introduced many more complexities, making the jobs of HR workers even more challenging as they attempt to keep pace with the fast-changing regulatory environment. This has created the opportunity for healthcare brokers to step in to fill knowledge gaps and extend the value of the HR team. In the highly competitive market, brokers need to be equipped with innovative technology and data capabilities to be successful.

Their expertise in understanding evolving regulations enables brokers to help navigate the complexities of benefits and forge stronger relationships with clients. Brokers uncover network gaps and facilitate comparisons with competitor network performance leading to actionable insights. Moreover, these experts improve time management, facilitate better decision-making for insurers, and deliver cost savings with programs such as SmartShopper.

These were the key themes of our recent Future Healthcare Today podcast about the broker space and how brokers can partner with employer groups to build strong client relationships. Host Lucas Hunsicker talked with Rob Graybill, Senior Vice President, Strategy & Business Development at Zelis, and explored the healthcare environment and how innovative solutions with advanced analytics are helping client connections.