• Ep 18: WOOO or POO? Liquid Death

  • Nov 19 2024
  • Length: 7 mins
  • Podcast

Ep 18: WOOO or POO? Liquid Death

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  • Summary

  • In this special edition of The Wonder of WOOO, hosts Darryl and Ed explore the unique brand and product positioning of Liquid Death a canned, mountain water company that is disrupting the crowded beverage market with its irreverent branding and focus on environmental sustainability. Through a taste test and in-depth analysis, they uncover the intentionality behind Liquid Death's approach and discuss the potential for the brand to build strong customer loyalty.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.