• Ep 11. The Aspirational Appeal of Luxury Brands

  • May 19 2024
  • Length: 39 mins
  • Podcast

Ep 11. The Aspirational Appeal of Luxury Brands

Listen for free

View show details

  • Summary

  • Welcome to another episode of "The Luxury Mind" with Helen Villers and Paul Russell. This week, Helen and Paul delve into the fascinating world of aspirational marketing in the luxury sector.

    Building on last week's discussion about emotional rewards, they explore the powerful desire to own iconic items like the Birkin bag by Hermès.

    Helen candidly shares her own aspirations and desires, sparking a broader conversation about how luxury brands harness these feelings to create compelling marketing strategies.

    The discussion extends to the nuances of generational and social class differences in what is considered aspirational.

    Join us as we unpack the intricate psychological tactics luxury brands employ to captivate and inspire their audience, ultimately shaping consumer behaviour and driving success.

    Whether you're a luxury enthusiast or a professional in the luxury sector, this episode offers valuable insights into the aspirational dynamics at play in high-end marketing.
    Show More Show Less
Show More Show Less

What listeners say about Ep 11. The Aspirational Appeal of Luxury Brands

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.