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Unlock the secrets of regional marketing success with Robert Scotto, the mastermind behind Retail Media Hub. Discover how targeted marketing can be a game-changer for regional businesses, boosting visibility, sales, and job creation in areas like the Central Coast, Lake Macquarie, and Newcastle.

Robert shares an inspiring story of how one furniture retailer used strategic marketing to expand from Sydney to the Central Coast, illustrating the transformative power of effective advertising. Gain insights into how Retail Media Hub is helping local economies thrive and get ready to be inspired by the competitive edge these strategies offer.

In this episode, we also explore practical community marketing strategies that regional businesses can use to enhance their local presence. From leveraging social media to sponsoring local sports teams, learn how to engage with your community effectively. Understand the importance of hyper-targeting and avoiding common marketing missteps, such as not knowing your audience. We emphasize the value of community engagement and highlight how supporting local causes can drive revenue growth.

Plus, don't miss the preview of next week's guest, Wendi Czislowski, a powerhouse advocate for disability empowerment whose journey promises to leave a lasting impact. Tune in and transform how you think about regional business marketing!

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Organisations & Charities Supported by Rob and the Team at Retail Media Hub

• Friendship Circle
• Walk 4 Breast Cancer Network Australia
• One in Christ
• Jewish House
• Sporting Rovers Soccer Team

Rob and his team at Retail Media Hub proudly support these organisations, reflecting their commitment to giving back to the community and empowering local initiatives.

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Ever wondered what makes a conversation genuinely engaging? Journey with me, Leon Goltsman, as we celebrate a special milestone—the 10th episode of Engaging Conversations. This episode is a heartfelt reflection on the art of listening and the profound impact of genuine human connection. From insights from my books, Engaging Conversations and Referral Mastery, to the inspiring stories of guests like Maria Martin from Survivors R Us and John Jones from Darby Street Pharmacy, this episode highlights the power of small gestures and genuine conversations that leave a lasting impact.

Looking forward, I'm eager to introduce more community leaders, visionaries, and changemakers who are shaping our world. Discover the exciting developments happening in our backyard, such as Trinity Point at Lake Macquarie, and hear from incredible guests like the team at Parkinson's New South Wales. This isn't just about gaining followers or likes; it's about understanding our community and learning from those who strive to lift others. Join our growing community as we continue to bring you conversations that genuinely matter and celebrate the extraordinary people who inspire us all.

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Join us as we uncover the inspiring journey of John Jones, a former aspiring rugby league player turned successful pharmacist and dietitian in Newcastle, New South Wales. John's path from sports to healthcare reveals the incredible impact of passion and perseverance. Influenced by his mother's dedication as a pharmacy assistant, John embraced the challenges of becoming an independent pharmacy owner, making financial sacrifices to build a community-focused business. His story is a testament to the power of risk-taking in pursuing meaningful change, demonstrating how dedication to healthcare and trust-building with customers can overcome even the most significant obstacles.

Explore the transformative role of community pharmacies in local healthcare as John shares how Darby Street Pharmacy is revolutionising service delivery. By integrating in-house nurse practitioners, Darcy Street Pharmacy provides immediate, effective medical solutions that ease the burden on emergency services, creating a new standard for personalized care. Amid a shortage of GPs, pharmacies like John's offer accessible healthcare resources, underscoring their evolving importance. Tune in for next week's episode featuring surprise guests, and don't miss out on the innovative approaches discussed here that are redefining the healthcare landscape.

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What does building a successful business grounded in genuine community spirit take? Join us for an inspiring conversation with Gary McCleay, a well-respected electrician from Lake Macquarie whose career journey began in the most unexpected of places—a chicken farm.

With no need for flashy advertising, Gary's story is one of dedication, hard work, and the power of word-of-mouth. His deep roots in Morrissette and the Peninsula have shaped his career, allowing him to maintain a thriving business for decades. Throughout our chat, Gary reflects on his starting challenges, from work uncertainties to the necessity of proactive marketing strategies.

With insights into maintaining a healthy work-life balance and the unwavering support from his twin brother, Gary's story is a testament to the classic Aussie spirit. As he stands on the brink of retirement, he shares his thoughts on the evolving business landscape in Lake Macquarie, highlighting the opportunities that come with regional growth.

Known as the "Guru" from his football days, Gary's reputation and community connections have been pivotal to his success. This episode promises to leave you with valuable lessons about the importance of positivity and community engagement, all through the lens of Garry's remarkable journey.

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Curious about how technology can reshape your local business landscape? Join me, Leon Goltsman, and our enlightening guest, Mitch Toner of Elaris Technologies, as we unlock the secrets to leveraging tech for community growth and personal connections.

Mitch shares his nuanced understanding of businesses' unique challenges when transitioning from more extensive corporate settings to regional areas. Discover practical strategies to enhance productivity and work-life balance, highlighted by a real-world transformation. Mitch's people-centred approach ensures that technology isn't just a tool but a conduit for building trust and saving resources.

We also delve into the intersection of technology and community-building. Fresh off an Excellence Award from the BX Networkemphasisesphasises the irreplaceable value of human interaction in today's AI-driven world. Listen to heartwarming stories about how small businesses, like a local chemist, use digital tools to amplify customer service and satisfaction.

Get inspired by upcoming conversations with community leaders, including voices from Derby Street Pharmacy and other local heroes whose stories promise to enrenergise and energise your perspective on community engagement. Join us for an episode that celebrates the power of collaboration and the promise of future innovations.

Reach out to Mitch for more info here: www.elaris.com.au

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Want to unlock the secrets of financial stability and independence? Join us for an insightful conversation with Erica Voelkel from LJ Hooker, where she demystifies the world of credit scores and their profound impact on our financial lives. Erica, a seasoned home loan specialist, shares her wealth of knowledge on how credit scores are calculated and managed in Australia, dispelling common myths and misconceptions. Learn why it's so vital for parents to educate their children about credit, and how a solid understanding of these fundamentals can pave the way for financial success and steer clear of common pitfalls.

Erica and I also explore the financial habits of young adults and the crucial distinction between needs and wants when it comes to credit usage. Discover practical strategies for parents to instill good saving habits in their children, from setting financial goals to effective budgeting. We cover essential tips for managing living expenses and debt, emphasising the importance of a well-planned budget that allocates a reasonable percentage of income. Plus, learn how to identify reliable financial advice with the help of professional registries like the MFAA and FBAA, ensuring you make informed decisions.

Financial education isn't just a personal asset; it's a community imperative. We highlight how early financial education and financial literacy can significantly improve well-being and mental health. Erica shares real-life stories that underline the severe consequences of financial overwhelm and the transformative power of financial literacy. We also discuss the evolving banking landscape, the importance of planning for major financial goals, and how to guide children towards financial responsibility. Don't miss this episode packed with actionable advice for navigating personal finance, learning about financial literacy, and ensuring long-term financial stability.

For more information, contact Erica on 0428 483 444‬ or email at evoelkel@ljhookerhomeloans.com.au

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In this episode of Engaging Conversations, host Leon Goltsman sits down with HR expert Danielle Howe, who brings over 25 years of experience. Together, they unpack the secrets to building a workplace where people thrive.

From Danielle's journey in her family's electrical business to her leadership in HR, she shares powerful insights into how companies can strengthen autonomy, accountability, and a culture of trust.

Danielle explores the critical shift from micromanagement to employee empowerment, offering actionable advice on how businesses can navigate the post-COVID landscape. She also shares strategies for supporting employees' career aspirations, improving workplace communication, and leveraging community networks to find and retain talent.

Whether you're an employer looking to energise your team or an employee wanting to feel more engaged at work, this conversation is packed with valuable takeaways to help you and your workplace thrive. Don't miss it!

Tune in now and discover how to transform your workplace!

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To contact Danielle or learn more, follow the links below:

Website: knowhowehr.com.au
Email: hello@knowhowehr.com.au
LinkedIn: Danielle Howe

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What makes a local business truly thrive? In this episode, we uncover the secrets to business success through an inspiring conversation with Emmanuel Constantinou, President of the Bondi and District Chamber of Commerce and owner of Kwik Kopy Bondi Junction. Emmanuel's journey, driven by a family legacy in the print industry, reveals the heartbeat of local business culture—passion, family environment, and customer engagement. You'll learn about the critical role of the Chamber in not only advocating for local businesses but also in building connections within the Waverley area to ensure a vibrant and supportive community.

Explore the unique challenges businesses face in Bondi and Waverley, from the endearing quirk of ubiquitous yoga mats to the more pressing issues of parking and construction disruptions. Lessons that can be shared and applied throughout all local business communities.

Hear Emmanuel discuss how the Chamber works tirelessly to mediate between the council and business owners to alleviate these disruptions. Discover how the Chamber's initiatives, such as the annual International Women's Day event, are pivotal in supporting and empowering women in leadership roles and creating a more inclusive and dynamic business environment.

The episode also delves into the impact of COVID-19 on business communication, urging a return to more personal and meaningful interactions to maintain genuine connections within the community. Emmanuel shares invaluable advice for young entrepreneurs on correctly structuring their businesses and leveraging local resources like the Chamber of Commerce. This episode is a call to action for business owners and local officials to join their local Chamber of Commerce, building a thriving community built on solid business relationships and an inspired entrepreneurial spirit.

Connect with Emmanuel by visiting https://www.bondichamber.com.au/ or contacting us at EcoHQ.com.au for assistance locating a local Chamber of Commerce near you.

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