I’m excited to announced that SmartBooks Head of Tax Greg Reed is now officially a Certified Tax Coach. Tax planning and minimization has been a core part of our tax practice. With advanced study with the American Institute of Certified Tax Planners, Greg will be able to do even more to help business owners pay less tax.

More specifically, this episode includes:

• Accountants, CPAs, and other roles to fill in your accounting team
• Benefits of working with a Certified Tax Coach
• The right time to do tax planning
• Tax tactics vs. a comprehensive tax strategy
• Greg saves a SmartBooks client $200,000 in taxes
• Documentation is key to being able to justify tax deductions

Reach Greg Reed at greed@smartbookstax.com or book a meeting with him at smartbookstax.com.

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Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

A challenge all businesses face is setting up the sales function for success. In this episode, Christopher Filipiak explores why it is critical for the Founder to master the sales process regardless of whether the plan is to hire salespeople or for the founder to continue to be the primary salesperson.

More specifically, this episode includes:

• The core of the sales process is creating and having conversations
• Challenges of delegating sales when the founder has not mastered it
• The sales mindset founders need to embrace
• Are salespeople born or made?
• Pitfalls of founders as salespeople
• Founder sales mastery is the foundation for hiring salespeople

Reach Christopher Filipiak at https://www.linkedin.com/in/christopherfilipiak or https://www.christopherfilipiak.com/

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Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

Within the past week, the Beneficial Ownership Information (BOI) filing requirement was both reinstated and then suspended again, pending further legal review. Greg Reed provides an update on the current status of the BOI fiing requirement and his filing recommendations.

Greg also provides advice on gathering documentation to make your annual income tax filings as efficient as possible and explains that while you can extend the deadline to file your tax returns, you still need to pay tax by the initial deadline to avoid penalties and interest.

Reach Greg Reed at smartbookstax.com or greed@smartbookstax.com.

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Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week.

More specifically, this episode includes:

• 01:48 What is “Lean Marketing”
• 02:19 Narrowing your focus to attract more, better-qualified leads
• 05:56 Clearly defining your Signature Offer
• 07:00 Selecting One Marketing Channel to be efficient
• 08:25 Utilizing a Gateway Offer to start new customer relationships
• 11:10 Core Content to nurture prospective customers
• 14:29 How Sarah uses AI to create all her content in 4 hours per week
• 23:59 Passive lead magnets and active lead generators
• 25:42 Sarah’s Tiny Marketing Club resources

Reach Sarah Noel Block at https://sarahnoelblock.com/club

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Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

Founders of businesses are unique kinds of people. Some are visionary by nature and struggle to scale businesses despite great personal talent. In this episode Becky Venuti of BV Coaching shares her experience and insight into how these visionary founders can effectively scale their businesses.

More specifically, this episode includes:

• Different kinds of founders
• What is a Visionary founder
• Change management
• The Integrator role
• Avoiding excess complexity
• Building out your team
• Systems and processes
• The importance of training
• Effective delegation
• Strategically deciding what to be good and be bad at
• Becky’s coaching business

Reach Becky Venuti at beckyvenuti.com or becky@beckyvenuti.com

Send us a text

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

A federal court in Texas issued a preliminary injunction suspending the enforcement of the new beneficial ownership reporting requirement. While this ruling provides relief for small business owners, it is TBD whether the reporting requirement will be rescinded or reinstated. In this brief update episode Greg Reed, head of tax at SmartBooks, shares his thoughts and recommendations around this issue.

Reach Greg Reed at smartbookstax.com or greed@smartbookstax.com.

Send us a text

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

The incoming administration of President-Elect Donald Trump will bring significant changes to the tax code. Given that he can’t run for re-election for a third term and may thus feel more free to act on his principles than if he had to secure votes for re-election, there is the potential for some very large changes. In this episode Greg Reed, head of tax at SmartBooks, shares his insights into potential changes to the tax code. We also discuss the opportunity for year-end tax planning as we enter December.

More specifically, this episode includes:

• Extension of the Tax Cuts and Jobs Act of 2017
• Tax Brackets and Tariffs
• Other Taxes and Tax Breaks
• Impact on 2024 Taxes and Year-End Tax Planning

Reach Greg Reed at smartbookstax.com or greed@smartbookstaxcom.

Send us a text

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

A challenge for many business owners is how to get the benefit of a good marketing function to fill their sales pipeline, and at a cost point they can afford. One option is to engage a fractional marketing leader. In this episode, Rebecca Schuette shares her insights into when hiring a fractional marketing leader could be the right move for your business and how to set up the engagement for success.

More specifically, this episode includes:

• A DIY Approach Can Work Though is Usually Disjointed
• The Stage and Size When Companies Hire Outside Marketing Leadership
• Do You Have a Marketing Problem or a Sales Problem? The Importance of Metrics.
• Different Marketing Roles and Options
• Selecting the Right Fractional Marketing Leader
• Staffing Up a Marketing Department and Making Full-Time Hires
• Setting a Marketing Budget

Reach Rebecca Schuette at https://start2scale.io/ or https://www.linkedin.com/in/rebeccaschuette/

Send us a text

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/