In this episode, I sit down with Zach Spuckler—the powerhouse behind Heart, Soul, and Hustle and the Not Your Average Online Marketing Podcast—for a deep dive into all things Facebook and Instagram ads. I share my personal journey of overcoming a business downturn after turning off my paid ads, and how Zach’s strategies helped me reignite my lead generation engine and get back on track. Together, we break down the essential frameworks for running successful list-building ads, the compounding benefits of consistent lead generation, and practical tips for optimizing your ad spend—whether you’re just getting started or aiming to scale big.

Zach also shares his experience growing from a vegan food blog to a leading digital marketing agency, and offers insight into the ever-evolving world of digital advertising, including why ad testing, audience selection, and creative experimentation matter more than ever. Plus, you’ll get a sneak peek into Zach’s upcoming Facebook and Instagram Ads for List Building Bootcamp—an action-oriented challenge designed to help online entrepreneurs get real results from their ad efforts.

If you’re tired of hustling for organic growth, confused by changing ad strategies, or looking for practical advice to make your digital products business more profitable, this episode is packed with unfiltered insights you won’t want to miss!

Resources Mentioned:

Find Zach Spuckler on Instagram. or at his website, Heart, Soul & Hustle.

Listen to Zach’s podcast, Not Your Average Online Marketing Podcast for outside the box tips for online marketers.

Check out Zach’s next Facebook Ads Challenge, which will run from April 28th to May 2nd (affiliate link).

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In this episode I’m exploring the world of travel hacking with my guest Megan Lanford. Megan is a travel points coach and the host of the Points to Paradise Podcast, where she teaches listeners how to use credit card points to travel without breaking the bank.Megan shares her wisdom on how you can leverage both personal and business spending to take amazing trips for free or at a fraction of the cost.

Whether you’re a beginner curious about where to start or someone looking to advance your travel points game, Megan provides invaluable insights into maximizing your credit card benefits, understanding the ins and outs of transfer partners, and much more. Tune in to discover how you can turn your business and personal expenses into the vacation of your dreams!

In Today’s Episode We Discuss:

Travel points and credit card benefits reward your everyday spending. Personal and Business cards offer different advantages for various users. Starting with the right card, like Chase Sapphire Preferred, is essential for beginners.

Those with less credit history should build their points portfolio gradually. Signup bonuses offer the quickest way to accumulate substantial points. Combining personal and business spending optimizes point earning potential.

Using multiple cards from issuers like Chase and Capital One benefits experienced collectors. Careful organization helps track fees and benefits across multiple cards. Advanced users can implement strategies to maximize point conversions between programs.

Credit card applications affect your credit score but can be managed with planning. The Chase 5/24 Rule limits approvals for those with five or more new cards in 24 months. Know which business cards report to personal credit bureaus and which don't.

Points can reduce business travel costs significantly. Evaluate benefits of personal versus business spending to maximize returns on both types of expenditures.

Resources Mentioned:

Find Megan Lanford on Instagram at Points to Paradise.

Listen to Megan’s podcast, Points to Paradise, for more travel and credit card tips.

Check out Megan’s course, Travel Points Academy.

Download the free Travel Freely app which helps you manage and track your credit card strategy.

Enroll in the Empowered Business Lab® AI by Sunday, April 20th at 11:59 PM Eastern and save $500!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In today’s episode, we’re diving into the incredible ways AI is revolutionizing the launch of new digital products. We’ll explore the power of ChatGPT in streamlining your product creation process and the importance of adding your unique personal touch to what AI generates.

I’ll walk you through my personal journey in developing the Empowered Divorce Planner using AI, highlighting how it transformed a once time-consuming process into a streamlined, efficient operation. From reverse engineering market research to harnessing the power of AI for refining your ideas, this episode is packed with actionable insights to help you build a thriving digital product business.

In Today’s Episode We Discuss:

AI has significantly simplified the process of launching digital products in today’s market, but infusing a personal touch is still essential. Drawing from personal experience and insights creates a more meaningful connection with your audience and enhances the value of your digital offerings.

TikTok has emerged as a powerful platform for organic growth in the digital product space. I suggest using a personalized approach and strategy when using TikTok to promote her offerings. Generic marketing advice often falls short on platforms like TikTok, where authenticity and unique content tend to perform much better.

When working with AI tools, it’s necessary to apply critical thought throughout the development process. The principle of “Junk in, Junk out” holds true.

Reverse engineering using search engines helps identify existing gaps in the market and opportunities for new products. AI can enhance the brainstorming process and assist in refining product concepts through iterative feedback.

The creation of the Empowered Divorce Planner was motivated by personal experiences and a desire to help others facing similar challenges. AI assisted significantly in developing and structuring the planner, helping me to organize complex information in an accessible format. My personal experience played a crucial role in the product development, providing insights that AI alone could not generate.

AI tools are invaluable when fleshing out and refining the details of a digital product. However, maintaining a balance between AI assistance and critical human input is vital for the final product to be authentic and valuable for users. The Custody Clarity Planner represents the successful outcome of this balanced approach.

Resources Mentioned:

Get The Ultimate Lazy Genius Hack for Digital Products – our free guide with AI-powered prompts to help with digital product creation.

Check out the latest product we partnered with our AI to create - The Custody Clarity Binder.

Get a crash course in AI for content and digital product creators on April 15, 2025 at 1 PM Eastern! Sign up for free --> 🚨 Wait… ChatGPT can do THAT?! 🚨

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®